Showing off your work doesn’t have to sound like, “Ta da! Aren’t I great?” It doesn’t have to contain even a hint of bragging. There are a host of very dignified and appropriate ways to let a wider audience know how good you are without ever saying so.
Author Archive | C.J. Hayden
There are many ways to include marketing activities in your busy life. So instead of wishing you had more time for marketing, why not make marketing a part of the time you are already spending?
It’s the nightmare of every professional who offers group programs. You design a powerful workshop, schedule a date, broadcast your marketing message… and no one registers. Then what?
Unless you do the math to prove or disprove your assumptions, you may be creating a business that can never succeed.
Don’t let your business be a victim of “terminal uniqueness” — the belief that you are so different from anyone else that none of the rules apply to you.