Author Archive | C.J. Hayden

Did You Get My Message?

Marketing messages that never reach your prospects are one more reason it’s critical for your success to tell people what you can do for them over and over, instead of expecting a single communication to do the trick. In all your marketing efforts, plan from the outset to reach out to each prospect multiple times, […]

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Five Steps to Turn Audiences Into Clients

Public speaking can be one of the most powerful methods available for an independent professional, consultant, or coach to land new clients. But it doesn’t always work out that way. Before you book your next speaking engagement, ask yourself these five questions to make sure you’re on the right track to turn your audience into […]

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Attack of the Killer Copy

Killer copy frightens me. Some days I think if I see one more hype-laden email, web page, or direct mail piece promising to solve all my problems for only a small investment with a value of ten times its price, I’m going to run away screaming.

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What You are Marketing is Yourself

Advertising is only the tip of the marketing iceberg. The much bigger picture of marketing is underwater, much less visible. When you view other businesses on the surface, you may not even see all the different marketing strategies they are using behind the scenes. If you want to copy their success, you’ll have to copy […]

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