Thought Leadership Marketing
by Steven Van Yoder
Thought leadership centers on earning trust and credibility. Thought leaders get noticed by offering something different - information, insights, and ideas, for instance. Thought leadership positions you and your company as an industry authority and resource and trusted advisor by establishing your reputation as a generous contributor to your industry.

Market Your Book to Build Your Business - Before, During and Long After Publication Day
by Patricia Coate
Instead of seeking mass appeal, authors of business how-to and strategy books hope to gain the attention of very targeted audiences, setting a goal to sell thousands of books over a long period of time as they use their books to gain attention of the right customers and educate others who can become customers.

The Real Value of Publishing a Business Book
by Charlotte Cutter
Most of us can’t help but wonder what it’s like to publish a book. When we meet someone who has published, there’s a universal admiration for having taken the time to write and publish an entire book. What does it take to do that? How can you find a publisher, or an agent? Should you publish a book yourself? It’s a complex process, yet worthwhile in the end.

The Benefits of Regularly Publishing Articles
by Michaela St. Onge
Many CEOs are under the assumption that, in order to write an article for publication, you need to be a professional writer. This is not the case. Though you do need expertise in whatever subject area you plan to write about, virtually anyone is capable of this feat. That said, why aren’t more executives seeking the benefits of publishing articles and actually doing it?

Selecting The Best Sites and Ezines For Your Article Marketing Campaign
by Eric Gruber
Writing and marketing articles online is probably the most effective, most cost-effective way to publicize your website, and promote your products and services online. How do you know which sites to select?

Writing and Publishing Tips For Top Executives
by Susan Harrow
Consider having your key executives write and get a book published to give your company instant credibility.

Press Releases for Every Occasion
by Bill Stoller
There’s a part of the puzzle that even savvy publicity-seekers sometimes miss -- you can’t just write "a press release", you have to write the right kind of press release.

To Separate Your Firm from the Pack, Publish Articles!
by Ken Lizotte
Writing articles for business journals affords a double benefit promotion-wise: by contributing useful knowledge to your targeted market as a way of indirectly advertising your wares, you are teaching and hawking at the same time.

PR - Many Myths Live On, Even Online
by Len Stein
Public relations may have missed its golden opportunity to lead the way into the new age of consumer-driven communications. So let's take a look at some out-dated thinking, along with some tools and techniques that are due for an overhaul.

Preparing For Your Media Interview
by Judy Jernudd
Being prepared and knowledgeable about your impending interview will boost your confidence and help you get the most from your media experiences.

PR Pro to Client: “Take No More Telephone Interviews!”
by Len Stein
If you want to insure that your clients maximize their publicity opportunities and eliminate downside risks, tell them to hang up the phone and launch their email app. Here are the new client rules for the media engagement management process in the email era.

More Effective Press Releases
by Henry Stimpson
Five steps to improve the effectivess of your communications.

Why PR No Longer Means Public Relations and Other PR Misconceptions
by Mitchell Goozé
Marketing tools like advertising, sales literature, and direct mail are widely employed by all types of business across all industries. But Public Relations remains an underutilized and misunderstood part of the plan.

Is Any Publicity Good Publicity?
by Veronika Noize and Jack Rubinger
There’s an old saying that goes something like this: “Any publicity is good publicity, as long as they spell your name right.”

Eight Steps to Obtaining Speaking Engagements: A Valuable PR, Marketing, and Business Development Tool
by Steve Markman
Marketing and PR efforts should be in the forefront of your organization, given today's competitive climate and the uncertain economy. Standing out from the crowd, regardless of your organization's industry, is a huge challenge. How can you meet this challenge?

Strengthening Your Company's Image through Non-Profit Partnerships
by Beth Armknecht Miller
Developing a relationship with a non-profit partner can provide your company with a number of benefits; one is an enhanced and more visible image within your community.

Editorial Calendars: Helpful Tools for Your Media Outreach Efforts
by Mitchell Friedman, APR
Editorial calendars list major feature stories and/or special sections to be developed by a publication in the coming year. Here is how you can incorporate them into your media outreach efforts.

Questions to Ask Before the Press Release Goes Out to the Media
by Mitchell Friedman, APR
Here are key questions to ask once you have completed a press release and received necessary approvals, but before you disseminate it to the media. Your answers will help you to assess to what extent your release can capture the attention of reporters.

The Best PR Recipes Include Spice, Beef, and an Unexpected Ingredient
by Carin Warner
Linking trade show marketing with Public Relations? Don’t try Betty Crocker! How do you link trade show marketing with public relations for best results?

Friedman's Principles of Public Relations
by Mitchell Friedman, APR
Nine important principles for PR effectiveness.

Converting Public Speaking Opportunities into Strategic Communications Tools
by Mitchell Friedman, APR
Delivering a speech is a powerful means of communicating information. Even in the Internet era, there's still no equal to the speech as a vehicle for sharing one's thoughts with a live audience.

A Mandate for Public Relations in the Internet Era
by Mitchell Friedman, APR
We must first be reputation and relationship managers in a medium that's more unfathomable than any we've ever encountered.

Cost-Effective Ways to Develop a Positive Corporate Image
by Rebecca Hart
11 ways to build awareness and keep a good corporate image without making a significant financial investment.

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