The Obama Grassroots Campaign - Seven Reasons Why Your Organization Can’t Duplicate It
by Amy Showalter
I can hear you saying, “Hold on, Showalter, this is America, we can be anything we want to be!”I’m sorry to tell you this – but when it comes to grassroots movements, you can’t. Please allow me to explain.

Killer Press Centers Demystified: An Insider's Guide to Bringing the News Media to Your Web Site
by Joe Dysart
One of the great secrets of the Web is that with a killer press center, you’ll be able to attract many more editors and reporters to your company site, and generate many more stories about your firm in the news media. The trick to putting together a full-fledged digital presence is knowing how to trigger story ideas, knowing how to relentlessly promote what you’re offering, and being sure to post the equivalent of a neon ‘welcome’ sign for members of the press who stop by.

Real Time Web for Old Time Books: The Benefit of Social Media for Publisher and Authors
by Fauzia Burke
Real Time Web was coined to describe online activities in real time -- from status updates on Facebook, to microblogging on Twitter to uploading photos and videos on other social media sites. Although you may cringe when considering the personal implication of searching your updates and Twitter feeds, you can't deny the benefits to publicity and marketing. 

I'll Take a Community With That Book, Please!
by Fauzia Burke
With today's search empowered readers, do we need to market and publish books differently? Does general publishing makes sense in an age of Google searches, micro communities and niche marketing? Today's readers are tech savvy and resourceful. They know how to get the information they need and have higher expectations from publishers and authors.

Could YOU be a Thought Leader? Seven Questions to Gauge Your Thoughtleading Potential
by Ken Lizotte
Has the time come to find out if you are (or could be) a “thought leader,” i.e., that expert of all experts to whom your target market turns to… every time. Maybe you’re a thought leader already and don’t know it. Or maybe you do know it, or suspect it, but could use some validation. Take a moment to conduct a “thoughtleading inventory” composed of seven questions designed to help you gauge your thoughtleading potential.

Can Becoming a "Thoughtleader" Give You an Edge as a CEO? Attempts to Quantify Its ROI Say YES
by Ken Lizotte
Have you ever thought about or noticed another CEO utilizing "thoughtleading" as a business development strategy? Positioning yourself and your firm as leading-edge thinkers in your field involves publishing articles and books, speaking regularly to professional groups, getting yourself noticed by the media and surveying your target market in order to produce research data that only you possess.

Thought Leadership Marketing
by Steven Van Yoder
Thought leadership centers on earning trust and credibility. Thought leaders get noticed by offering something different - information, insights, and ideas, for instance. Thought leadership positions you and your company as an industry authority and resource and trusted advisor by establishing your reputation as a generous contributor to your industry.

Market Your Book to Build Your Business - Before, During and Long After Publication Day
by Patricia Coate
Instead of seeking mass appeal, authors of business how-to and strategy books hope to gain the attention of very targeted audiences, setting a goal to sell thousands of books over a long period of time as they use their books to gain attention of the right customers and educate others who can become customers.

The Real Value of Publishing a Business Book
by Charlotte Cutter
Most of us can’t help but wonder what it’s like to publish a book. When we meet someone who has published, there’s a universal admiration for having taken the time to write and publish an entire book. What does it take to do that? How can you find a publisher, or an agent? Should you publish a book yourself? It’s a complex process, yet worthwhile in the end.

The Benefits of Regularly Publishing Articles
by Michaela St. Onge
Many CEOs are under the assumption that, in order to write an article for publication, you need to be a professional writer. This is not the case. Though you do need expertise in whatever subject area you plan to write about, virtually anyone is capable of this feat. That said, why aren’t more executives seeking the benefits of publishing articles and actually doing it?

Press Releases for Every Occasion
by Bill Stoller
There’s a part of the puzzle that even savvy publicity-seekers sometimes miss -- you can’t just write "a press release", you have to write the right kind of press release.

PR Pro to Client: “Take No More Telephone Interviews!”
by Len Stein
If you want to insure that your clients maximize their publicity opportunities and eliminate downside risks, tell them to hang up the phone and launch their email app. Here are the new client rules for the media engagement management process in the email era.

Why PR No Longer Means Public Relations and Other PR Misconceptions
by Mitchell Goozé
Marketing tools like advertising, sales literature, and direct mail are widely employed by all types of business across all industries. But Public Relations remains an underutilized and misunderstood part of the plan.

Eight Steps to Obtaining Speaking Engagements: A Valuable PR, Marketing, and Business Development Tool
by Steve Markman
Marketing and PR efforts should be in the forefront of your organization, given today's competitive climate and the uncertain economy. Standing out from the crowd, regardless of your organization's industry, is a huge challenge. How can you meet this challenge?

Strengthening Your Company's Image through Non-Profit Partnerships
by Beth Armknecht Miller
Developing a relationship with a non-profit partner can provide your company with a number of benefits; one is an enhanced and more visible image within your community.

Questions to Ask Before the Press Release Goes Out to the Media
by Mitchell Friedman, APR
Here are key questions to ask once you have completed a press release and received necessary approvals, but before you disseminate it to the media. Your answers will help you to assess to what extent your release can capture the attention of reporters.

The Best PR Recipes Include Spice, Beef, and an Unexpected Ingredient
by Carin Warner
Linking trade show marketing with Public Relations? Don’t try Betty Crocker! How do you link trade show marketing with public relations for best results?

Converting Public Speaking Opportunities into Strategic Communications Tools
by Mitchell Friedman, APR
Delivering a speech is a powerful means of communicating information. Even in the Internet era, there's still no equal to the speech as a vehicle for sharing one's thoughts with a live audience.

Cost-Effective Ways to Develop a Positive Corporate Image
by Rebecca Hart
11 ways to build awareness and keep a good corporate image without making a significant financial investment.

Related Topics: Communications | Sales & Marketing

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