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The
"Pebble in the Pond" Approach to Marketing
by Sara Holtz
The other day I was sitting at the lake near my house, soaking up a beautiful
autumn day, daydreaming and tossing pebbles into the lake. Voila! I knew exactly
how to tell my clients where to begin their marketing. Each pebble I tossed
into the lake created ever-enlarging concentric circles. This same approach
works perfectly for marketing -- focus on the smallest circle first and then
widen your approach, one circle at a time.
Intellectual Property Rights as Important
Business Assets
by Andres F. Quintana, Esq. and
John M. Houkom, Esq.
One of the most overlooked intangible assets for small and midsized businesses is the intellectual property (IP) generated in those businesses. In today's highly competitive global economy, a business' success depends more and more on the protection and growth of its IP assets. Businesses should proactively consider an IP-protection strategy to ensure that these assets are not compromised.
What
I've Learned About Business Development From My Personal Trainer
by Sara Holtz
I recently started a new, more intense exercise regimen. While I'm convinced
of the benefits of regular exercise, and while those benefits appeal to me,
I eagerly embrace any excuse not to exercise. Can you relate to this
ambivalence when it comes to your marketing? Not surprisingly, many of the
lessons for treating ambivalence about exercise will also help with your business
development.
Are
You Properly Prepared for Marketing?
by Sara Holtz
Most
lawyers would never even consider arriving in court or at a major negotiation
without adequate preparation. And yet, when it comes to a business development
lunch or a networking event, those same lawyers don't think twice about
"winging it." For great results, simply follow this four-step process for
making the most of your marketing opportunities.
How
to Find the Right Family Law Attorney for You
by Kena Hollingsworth
You have decided it is time to talk to a family law attorney. Sometimes
that is the toughest decision to make. But now that you know you need or
want legal advice, who do you hire? Here are things to keep in mind (and
some good questions to ask) when you are selecting a family law attorney.
Finally,
A 'Drug' That Stimulates Discovery!
by M. Qaiser
and P. Mohan Chandran
The product patent regime has proven to be the 'drug'
that has stimulated Indian pharma industry to rise and shine, to invent, innovate
and discover, and to, once again, lead the action in the global arena.
What's
Your Answer to "What's New?"
by Sara Holtz
When you're asked, "What's new?" do you respond in the
way successful rainmakers do? Learn how you can turn this simple question
into an opportunity for business growth.
Are
You Mistaking Activity for Effectiveness?
by Sara Holtz
Effective marketing produces results; ineffective marketing
doesn't. Answer these questions to determine your own most effective marketing
activities.
Patent
Insurance: Teflon Coating On Armour?
by M. Qaiser
and P. Mohan Chandran
With more and more firms entering the knowledge-based
business and fighting hard to safeguard their interests and achieve their
business objectives, insuring one's intellectual assets have now become an
imperative and vital strategic business decision.
Asking
for Referrals: A Key Strategy for Business Development Success
by Sara Holtz
Referrals are such an effective business development
strategy because they make it easier to build the trust that is so critical
in selling an intangible like legal services.
Avoiding
Intellectual Property Disputes
by Alfred C. Frawley
The increasing value of intellectual property in today's
idea-driven economy makes it worthwhile for business owners to consider measures
to protect and prevent the unfair use of their intellectual property.
Transformative
Mediation - A Best Fit for the Workplace
by Larry Blackwell
A mediator with a "transformative" orientation, on the
other hand, believes that conflict presents opportunities for individuals
to change (transform their interactions with each other), if they choose.
Legal
and Practical Steps to Take When Expanding into the German Market
by Stacey van
Hooven and Amy Hart
Exporting goods and services as well as setting up subsidiaries in an economically
strong European country can bring profits by tapping into new markets. Knowing
just how to do this cost effectively while lowering the risks will increase
the return on investment.
After
September 11: Employment Law Issues
by Julie Crane,
Rita Risser and Ann Kiernan
Answers
to very timely and important questions, from Fair Measures.
True
Courtroom Stories
Anonymous
submission
Reported
in the Massachusetts Bar Association Lawyers Journal, the following are 22
questions actually asked of witnesses by attorneys during trials and, in certain
cases, the responses given by several insightful witnesses.
Related
Topics: Risk Management | Corporate
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