Power Play of Name Evaluation
by Naseem Javed
The rapid invention of global cyber branding, social and mobile media compounded by new gTLD platforms from ICANN has made the ‘name evaluation report’ the most powerful play of rational argument during any image expansion strategy in any organization in the world.

Peter Drucker and the Death of the Newspaper
by Robbie Kellman Baxter
For over 100 years, newspapers and magazines have been delivered on a regular  and scheduled basis to homes of subscribers.  And yet for the past 50 plus years, business thinkers like Peter Drucker have been pointing out the flaws in this incredibly inefficient model.   Newspapers have had a lot of time to get it right—and yet they haven’t.

The Google Domination
by Naseem Javed
The 10th year Google points to a long and an amazing journey but on the progressive charts of techno-evolution it’s just a blink, so embrace for the next. Bravo Google, well done and keep pushing the buttons.

The Domain Exchange
by Naseem Javed
Forget the bricks and mortar for a minute, and just dream of owning a universal domain name identity in cyberspace, along the likes of priceline.com, food.com, creditcards.com or cheapflights.com, as such identities are valued in tens of millions and continue to double in price every year. The entire domain name industry has advanced to a more mature level, which now fully recognizes the super value of having a generic globally recognizable domain identity as a true cyber-real-estate asset.

In Step – Good Discovery Makes Great Websites
by Ilene Rosoff
The process of good web development is about reaching a consensus defined by budget, vision, technical requirements and good communication.  The blending of those elements serves to lay the groundwork for success with your project and a final result that realizes your vision and serves your business.

All Grown Up: Why Your Small Business Needs a Web Solution Not a Website
by Ilene Rosoff
The elements of a successful web presence: small business web hosting, website design and development and web marketing are only the framework for a well thought-out web solution designed to reach your customers and truly benefit your business.

Ethical Search Engine Optimization Meets the Consistent Value Proposition
by Brian Ortiz
Are your SEO's actions setting you up for now or the future? You should be aware and take an active ear to the overall candor and approach of your potential SEO partner - and remember, consistency and ethics go hand in hand.

Website Conversion Analysis Framework
by Brian Ortiz
High website conversions are a function of three distinct factors - authentic understanding of your business and customer, off-site conversion elements, and lastly, on-site conversion elements.

Leprechaun Repellent and Guaranteed SEO Companies - The Disturbing Link
by Scott Buresh
When companies consider pursuing search engine optimization (SEO) as a potential marketing channel, they get a sense of comfort from purchasing "guaranteed SEO." Unfortunately, with many SEO companies, this confidence is ill-placed.

Your Search Engine Optimization Company - Protecting Your Time and Your Brand
by Scott Buresh
The search engine optimization company that you select should have the capability to handle all aspects of the project with minimal involvement from your company to save you time and keep your branding strategy intact.

Organic SEO or Pay-Per-Click Advertising - Which Should You Choose?
by Scott Buresh
In an ideal world, you would use both strategically to maximize your site's profile. But if you have to choose one, look into your unique situation before you decide.

Search Engine Marketing Services: Trends and Predictions
by Scott Buresh
The search engine marketing industry is consistently evolving. Here are my predictions of issues that search engine marketing services will face in the short term.

Organic SEO - What Does it Really Mean?
by Scott Buresh
Companies should focus on making their websites valuable resources and generate rankings as a result, rather than attempt to generate rankings from technical loopholes and linking schemes.

Your SEO Service, Ethical SEO, and Competitor Monitoring
by Scott Buresh
You or your search engine optimization service can have a direct effect on search engine results by monitoring your competitors and reporting them when the techniques used fall outside what is popularly referred to as ethical SEO.

The Business of Blogging
by Joan Donogh
Having a blog is not appropriate for every business. But if you stick your head in the sand and ignore the blogosphere, you will do so at your peril, as many companies have already learned.

Google Phenomenon Critical to Corporate Identity
by Naseem Javed
Cyber domination provides custom information to a select, potential client base located in specific demographics worldwide. The message is highly pertinent, clear, precise and user-friendly, offering instant results.

The Mysteries and Future of Websites
by Naseem Javed
Big branding has gone for a big sleep, no need to wake it up. Now the most cost effective way is to handle your cyber-image using new set of skills and new techniques to turbo-charge your overall cyber-marketing.

Why Not Brand for an Entire Century?
by Naseem Javed
Corporations must protect their Cyber-Image for E-Commerce Branding and why marketing, branding, PR and corporate communications all need a definite long-term strategy.

Prophesying Profit in CyberSpace
by Philippa Gamse
Have you really considered whether you're making the most of the online opportunities that exist? As with any aspect of your business, some preliminary thinking will help to maximize the return on your investment in this key part of your marketing mix.

What is Your Website Saying About You?
by Joan Donogh
The internet is a remarkable tool that has helped to level the playing field between large and small companies. A polished and professional website will go a long way to establishing that a small business is a serious contender.

If You Build It, They Will Come - Or Will They?
by Joan Donogh
So you've just launched your great new website, and you are sitting back, waiting for the world to beat a path to your door. Well, you'd better sit up and take notice, because no one is going to find you, unless you promote.

Your Website Content Plan
by Joan Donogh
A professionally designed website, providing clear, relevant, well organized information is essential to achieving success with your on line strategy.

Top 10 Ideavirus Tips
by Seth Godin
The single secret of Internet marketing success is this: ideas that spread, win.

New Economy Survival - An Introduction to Risk Management in the Digital Age
by Rick Davis
The author's white paper is a call to action for an enterprise-wide top-down approach to digital risk management and corporate governance.

War of Knowledge
by Bray J. Brockbank
Victory lies with organizations that create, recognize and organize knowledge. The victors recognize that knowledge isn't static - and shouldn't be managed - but rapidly deployed and channeled.

The Unrealized Potential of the "New Economy": A More Profitable Business Model
by John G. Carlson
There is a "New Economy" business model, but it is not removed from the "Old Economy" business model; rather it augments and humanizes it.

Dot Com Doom
by Henry K.
The dot com carnage has been brutal, and it will continue. It's not 'old' economy or 'new' economy - it 's just business and the need to add 'real' value somewhere.

The Big Deal Is: The Death of the Age of the Middleman!
by Saeed Mohasseb
The big deal is the fundamental impact the Internet will have on the nature of economic transactions and commerce.

Tips for Driving Traffic to Your Website
by Terri Firebaugh
Tips from the CEO & Managing Partner of Firebaugh Creative PR and Communications.

Related Topics: Social Media | The CIO Refresher

Return to top