In Step – Good Discovery Makes Great Websites
by Ilene Rosoff
The process of good web development is about reaching a consensus defined by budget, vision, technical requirements and good communication.  The blending of those elements serves to lay the groundwork for success with your project and a final result that realizes your vision and serves your business.

All Grown Up: Why Your Small Business Needs a Web Solution Not a Website
by Ilene Rosoff
The elements of a successful web presence: small business web hosting, website design and development and web marketing are only the framework for a well thought-out web solution designed to reach your customers and truly benefit your business.

Ethical Search Engine Optimization Meets the Consistent Value Proposition
by Brian Ortiz
Are your SEO's actions setting you up for now or the future? You should be aware and take an active ear to the overall candor and approach of your potential SEO partner - and remember, consistency and ethics go hand in hand.

Website Conversion Analysis Framework
by Brian Ortiz
High website conversions are a function of three distinct factors - authentic understanding of your business and customer, off-site conversion elements, and lastly, on-site conversion elements.

Leprechaun Repellent and Guaranteed SEO Companies - The Disturbing Link
by Scott Buresh
When companies consider pursuing search engine optimization (SEO) as a potential marketing channel, they get a sense of comfort from purchasing "guaranteed SEO." Unfortunately, with many SEO companies, this confidence is ill-placed.

Your Search Engine Optimization Company - Protecting Your Time and Your Brand
by Scott Buresh
The search engine optimization company that you select should have the capability to handle all aspects of the project with minimal involvement from your company to save you time and keep your branding strategy intact.

Organic SEO or Pay-Per-Click Advertising - Which Should You Choose?
by Scott Buresh
In an ideal world, you would use both strategically to maximize your site's profile. But if you have to choose one, look into your unique situation before you decide.

Search Engine Marketing Services: Trends and Predictions
by Scott Buresh
The search engine marketing industry is consistently evolving. Here are my predictions of issues that search engine marketing services will face in the short term.

Organic SEO - What Does it Really Mean?
by Scott Buresh
Companies should focus on making their websites valuable resources and generate rankings as a result, rather than attempt to generate rankings from technical loopholes and linking schemes.

Your SEO Service, Ethical SEO, and Competitor Monitoring
by Scott Buresh
You or your search engine optimization service can have a direct effect on search engine results by monitoring your competitors and reporting them when the techniques used fall outside what is popularly referred to as ethical SEO.

Business to Business Marketing on Search Engines - A Largely Untapped Marketing Tool
by Scott Buresh
There are many B2B industries where there is currently little or no competition on the search engines, and the ones to move first and use SEO as a key marketing tool will reap the highest rewards.

E-Commerce Branding: The Big Challenge of 2006
by Naseem Javed
Some 10,000 Web sites of the top businesses were analyzed in a recent study by ABC Namebank on the issues of cyber-branding. The results were alarming.

Expert Search Engine Optimization: Is Ongoing Management Needed?
by Scott Buresh
More and more companies are beginning to understand the importance of expert search engine optimization in their overall marketing efforts. The discipline requires an ongoing effort for long-term success.

The Business of Blogging
by Joan Donogh
Having a blog is not appropriate for every business. But if you stick your head in the sand and ignore the blogosphere, you will do so at your peril, as many companies have already learned.

Clash of the Titans - When Search Engines Collide
by Naseem Javed
Now that the titans of e-commerce have been identified, search engines are leading the way for consumers online. At the same time, serious questions are emerging related to the efficacy of these search engines, among them "When will the search engines collide?"

Corporate Identity Fitness Test
by Naseem Javed
It's time again for a medical check. It's best to know if your corporate identity image is healthy, slightly injured or on a life-support system. You have to know this, as only healthy images are fit to run the race, and potentially win.

Email Marketing Success Factors - Rethinking Email Campaign Parameters
by Rob Thrasher
Typically email marketers think there is a perfectly linear flow from list development to a sale. It is not perfectly linear though, in fact, without the first two steps conducted effectively, the final steps, will fail no matter what marketers attempt to tweak.

Google Phenomenon Critical to Corporate Identity
by Naseem Javed
Cyber domination provides custom information to a select, potential client base located in specific demographics worldwide. The message is highly pertinent, clear, precise and user-friendly, offering instant results.

What’s Hush-Hush Marketing?
by Naseem Javed
Less than 3% of websites have truly identifiable and easily accessible components about the principals behind the business. Today customers want to know whom they are dealing with.

New Device "Stretches" Time?
by Alex MacCaskill
It may seem far-fetched, if not incredible, but after studying the effects of time on the local populace, scientists in Polegate, East Sussex, England, believe they have invented a new device that could provide a solution by actually stopping the passage of time for up to one hour a day.

The Mysteries and Future of Websites
by Naseem Javed
Big branding has gone for a big sleep, no need to wake it up. Now the most cost effective way is to handle your cyber-image using new set of skills and new techniques to turbo-charge your overall cyber-marketing.

Spotting Financiers with a Hollow Inside
by Dr. Seamus Phan
Before the dotcom bubble, I was one of the early Internet pioneers. Here are six tips I would like to share with you as a fellow traveler who came out a successful survivor.

Why Not Brand for an Entire Century?
by Naseem Javed
Corporations must protect their Cyber-Image for E-Commerce Branding and why marketing, branding, PR and corporate communications all need a definite long-term strategy.

The Brave New World of E-Marketing - Making it Work as an Integrated Part of Your Business
by Tom Hileman
To help ensure that your e-marketing efforts meet the needs of your customers and employees, we thought it might be helpful to compile a quick checklist on the do's and don'ts of electronic marketing.

Location, Location, Location!
by Naseem Javed
Now we have arrived at a new universe of a billion plus domain names with billion plus websites and billion plus people all on the net fighting for better Visibility ... and Searching for each others. It's all about location, all over again!

The Problem with Internet Advertising
by Thomas Ordahl
In each medium the approach to advertising has adapted to the posture of the audience. For print we want to read, for radio we want to listen, and for TV we want to be amused. So what do we want online?

"You're Fired!” - Really?
by Naseem Javed
Donald Trump is the living legend with one of the greatest surnames of our period. With his recent success of "The Apprentice", a reality TV show series, he wants to own the term “You’re fired”. So why not?

Prophesying Profit in CyberSpace
by Philippa Gamse
Have you really considered whether you're making the most of the online opportunities that exist? As with any aspect of your business, some preliminary thinking will help to maximize the return on your investment in this key part of your marketing mix.

Dynamic Networked Markets
by Steve King
Compounding the transient nature of customers is a new form of market created by the Web. For companies beginning to do business on the Web, it is critical that they understand the kinetics of dynamic networked markets.

Getting Your Web Site into Search Engines
by Andrew J. LaDuke
Getting your company's web site listed in the major search engines is the single most important goal you can focus on once your web site has been completed. Maximizing exposure can increase sales, improve your customer service levels, and provide higher overall customer satisfaction.

What is Your Website Saying About You?
by Joan Donogh
The internet is a remarkable tool that has helped to level the playing field between large and small companies. A polished and professional website will go a long way to establishing that a small business is a serious contender.

Critical Success Factors for E-Procurement Implementation
by Tony Chiravolo
As a leading provider of strategic staffing management solutions, Advantage Human Resourcing has worked with several clients before, during, and after their transitions to e-procurement. Each used a different approach, with some achieving better results than others. Based on our observations, we offer a list of key success factors.

Balducci's: Another Victim of the Dot.com Revolution?
by Julie Cucchi
Everyone in New York seems to have an opinion about why Balducci's closed its Greenwich Village doors. Yet not one of the locals or the local 'experts' seemed to suspect that Balducci's was actually a victim of the dot com revolution.

If You Build It, They Will Come - Or Will They?
by Joan Donogh
So you've just launched your great new website, and you are sitting back, waiting for the world to beat a path to your door. Well, you'd better sit up and take notice, because no one is going to find you, unless you promote.

Website 101: What You Need to Get Up and Running
by Joan Donogh
The following primer will attempt to demystify the process, and explain the technical terms and requirements to get a basic marketing website up and running.

Schmoozing Somebodies by E-mail for Fun and Profit
by Marcia Yudkin
In the Information Age, communication can occur instantly and it's easier than ever to make personal contact with people whose opinions count. With a judicious use of e-mail, you don't have to be a somebody yourself to win the ear of someone with influence.

Does Your Organization's Web Site Make These Mistakes?
by Marcia Yudkin
Recently I judged a raftload of sites for the Webby Awards and for the Inc. magazine Web Awards, as well as for my own clients. Here are the five irritants and obstacles that most frequently disrupt the visitor's shopping experience at corporate sites.

Your Website Content Plan
by Joan Donogh
A professionally designed website, providing clear, relevant, well organized information is essential to achieving success with your on line strategy.

Who is Protecting the Internet?
by Amy Hart
Businesses and governments need to work together and put appropriate laws in place to ensure a rapid and effective response to cybercrime. However, delegates from the world of e-commerce stopped short of endorsing a sole global agency responsible for policing cybercrime.

Website Strategy: A Blueprint For On-Line Success
by Joan Donogh
There are many reasons to have a website, depending on the particular business. The more clearly you can articulate the problems you want to solve, to your website designer, the more effective the result will be.

Does Your Website Need a Makeover?
by Joan Donogh
The internet has matured into an important marketing medium. Customers expect companies, large or small, to have a website, and they expect that website to be of professional quality.

Top 10 Ideavirus Tips
by Seth Godin
The single secret of Internet marketing success is this: ideas that spread, win.

New Economy Survival - An Introduction to Risk Management in the Digital Age
by Rick Davis
The author's white paper is a call to action for an enterprise-wide top-down approach to digital risk management and corporate governance.

War of Knowledge
by Bray J. Brockbank
Victory lies with organizations that create, recognize and organize knowledge. The victors recognize that knowledge isn't static - and shouldn't be managed - but rapidly deployed and channeled.

Cobrowsing Answers Rising Demand for Alternative to In-Person Meetings
by Keith Monaghan
Enter Cobrowsing, a concept that has come of age and, in many ways, is exceeding the promise previously held by video conferencing.

Using Web-based Tools to Generate ROI
by Rob Thrasher
Every company should already have a serious eBusiness plan that clearly identifies how a return on investment (ROI) will be generated by utilizing all available Web tools to increase efficiency and profitability.

The Unrealized Potential of the "New Economy": A More Profitable Business Model
by John G. Carlson
There is a "New Economy" business model, but it is not removed from the "Old Economy" business model; rather it augments and humanizes it.

Web Foundations: The Very Simple Logic to Apply When You Will Upgrade From Brick-and-Mortar to Click-and-Mortar
by Rob Thrasher
The primary concern is that the language of choice is scaleable and is a true programming language that provides higher-level functionality and a better method to track and use marketing data, now or in the future, in a more effective method.

Tech Savvy Management Update - 'The Last Mile'
by Harry Nolan
'The Last Mile' is a term often used in the telecommunications industry referring to the distance between the broadband network and the end user. The term has also become used to refer to the delivery barriers that an online business must overcome to get their product into the hands of the ultimate customer. The demise of WebVan underscores the latter problem.

Tech Savvy Management Update - New Economy: DOA or Just Taking Shape
by Harry Nolan
The reality is that the New Economy is here to stay ... but not as an always increasing NASDAQ where anyone with an idea and a few VC bucks gets rich beyond their wildest imagination. It is just now taking shape as a viable new business paradigm.

Dot Com Doom
by Henry K.
The dot com carnage has been brutal, and it will continue. It's not 'old' economy or 'new' economy - it 's just business and the need to add 'real' value somewhere.

Quality - The Next Big Thing in the Dot-Com World
by Malcolm Macpherson
As in the old economy, quality will be a key differentiator. Here are the top five elements of dot-com quality.

The Big Deal Is: The Death of the Age of the Middleman!
by Saeed Mohasseb
The big deal is the fundamental impact the Internet will have on the nature of economic transactions and commerce.

Tips for Driving Traffic to Your Website
by Terri Firebaugh
Tips from the CEO & Managing Partner of Firebaugh Creative PR and Communications.

Related Topics: Sales & Marketing | The CIO Refresher

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