The CEO Refresher  
  Gradient
    Strength in Unity by Ron Matzov   FEATURES
Current Issue | Archives | CEO Links | News | Conferences | Reading
   
Recommended Reading
Recommended Reading - highlights, press releases and excerpts of new and important books on business, leadership and strategy. All are recommended as we only feature those we think are valuable.
       
             
   
  NAVIGATION
  Index of Archives
  Index by Author
   
  INFORMATION
  How to Contribute
  How to Advertise
  Member Benefits
  Customer Care
  About Us
  Contact & Comments
   
   
 

Compass

The CEO Refresher Reviewers

Best Books

2011
2010
2009
2008
2007

2006
2005
2004
2003
2002
2001

The Best Business Books
of All Time!

 

 
The Leadership Challenge
The Leadership Challenge
by James M. Kouzes and Barry Z. Posner
This leadership classic continues to be a bestseller after three editions and twenty years in print. It is the gold standard for research-based leadership, and the premier resource on becoming a leader. This new edition, with streamlined text, more international and business examples, and a graphic redesign, is more readable and accessible than ever before. We have added The Leadership Challenge to our lists of The Best Books of 2008 and The Best Business Books of All Time! It's a superb handbook for contemporary leaders!
   
The Secret of Transitions: How to Move Effortlessly to Higher Levels of Success
by Jim Manton
Manton's own deeply moving personal journey of transitions is a thread that runs through this book like a novel you can't put down. He teaches principles with electrifying, dramatic stories of life and death in the combat zone of Viet Nam, intriguing martial arts learning experiences, real-world stories of personal courage and growth, and unsolvable workplace dilemmas solved through transitioning techniques all readers can use. Jim Manton draws on his many years as a top high-tech executive as well as his current work as a career coach to give the reader a true handbook for success in this rapidly-changing world ... a book that shows you how to make your transitions yourself - with vision, skill, and purpose.
   
A Whack on the Side of the Head: How You Can Be More Creative
by Roger Von Oech
This is the 25th anniversary edition of the creativity classic by Dr. Roger von Oech. The book has been stimulating creativity in millions of readers, translated into eleven languages, and used in seminars around the world. Now Roger von Oech's fully illustrated and updated volume is filled with even more provocative puzzles, anecdotes, exercises, metaphors, cartoons, questions, quotations, stories, and tips designed to systematically break through your mental blocks and unlock your mind for creative thinking. This new edition will attract an entire new generation of readers with updated and mind-stretching material.
   
The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation
by A.G. Lafley and Ram Charan
Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How? A. G. Lafley and his leadership team have integrated innovation into everything P&G does and created new customers and new markets. Through eye-opening stories A. G. Lafley and Ram Charan show how P&G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers. Innovation is not a separate, discrete activity but the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis.
   
The Milkshake Moment: Overcoming Stupid Systems, Pointless Policies and Muddled Management to Realize Real Growth
by Steven S. Little
The Milkshake Moment is that instant in time when the 21st century “organizational person” realizes they are allowed to do the right thing even though that may contradict the “systems” already in place. Through this one potent illustration, Little lays groundwork for the irrefutable proposition that “stupid systems, pointless policies, and muddle management,” are the greatest barriers to any organization’s future success. This one will "twist your head" and get you to re-think your "rules." Time to unleash the creativity of your people! (ed.)
   
Value Creation
Value Creation
by Ron Strauss and William Neal
The authors demonstrate a measurement system that allows the brand owner to measure brand value and brand equity and diagnose a brand’s strengths and weaknesses in the marketplace. Ron Strauss and Bill Neal each bring 35-plus years of in-the-trenches marketing and marketing research observations and experiences with some of the world’s leading companies. Their ideas and concepts are new and powerful, and are sure to stimulate much thought and discussion on the part of practitioners, academics and students. Best of all, Neal and Strauss show the reader how to improve performance in a way that is understandable and actionable.
   
Executive Stamina: How to Optimize Time, Energy, and Productivity to Achieve Peak Performance
by Marty Seldman and Joshua Seldman
In Executive Stamina, you'll find hundreds of tips and tools that will help you maximize your career potential, while maintaining your health, staying in touch with your values, and avoiding costly tradeoffs in your personal life. It starts by learning how to align your career ambitions with your core values, commitments, current priorities, and long-term goals. You'll learn to determine what is most important to you, whether your schedule is actually aligned with your priorities, and how to find your career sweet spot. It's an excellent resource.
   
The Breakthrough Imperative
by Mark Gottfredson and Steve Schaubert
Knowing what to do and in what sequence can be an overwhelming challenge. Nearly every CEO and general manager today is expected by his stakeholders to achieve new breakthroughs in performance. Despite the intensity of these pressures, despite the high expectations and short time frames, a number of CEOs and general managers turn in truly exceptional results. The managers who succeed do so because they have a firm handle on the fundamentals of their business. Where are they today? Where do they need to go? And how will they get there?
   
Hug Your People: Hire, Inspire and Recognize Your Employees to Achieve Remarkable Results
by Jack Mitchell
"Giving great personalized customer service has always been the foremost goal in my family, but one thing we never lose sight of is that you can't possibly deliver great service if you don't treat your own associates right." So says Jack Mitchell, CEO of his family's astoundingly successful chain of clothing stores. In Hug Your People, he shares his secrets for creating happy employees, secrets as simple as they are revolutionary. (Thanks Jack!)
   
The Integrated Enterprise Excellence System: An Enhanced, Unified Approach to Balanced Scorecards, Strategic Planning, and Business Improvement
by Forrest W. Breyfogle III
Integrated Enterprise Excellence (IEE) introduces a new organizational governance system that integrates analytics with innovation. This book discusses how the application of IEE methods, tools and techniques can overcome the enterprise management challenges of the twenty-first century and the limitations of traditional business measurement systems. If you are familiar with Lean and Six Sigma you will be very impressed with how the author takes it beyond. (ed.)
   
How To Talk To Customers Create a Great Impression Every Time with MAGIC
by Diane Berenbaum and Tom Larkin
Every once in a while, we as consumers have a truly wonderful experience as a customer of a company. These interactions leave us feeling so positive about our purchase, our relationships with the company, and ourselves that we say, “The experience was magic!” From LL Bean to American Century Investments to Nordstrom there are a select few organizations—some that you have heard of and some that you haven't—that serve their customers at world-class levels day in and day out. How to Talk to Customers outlines how world-class companies Make A Great Impression on the Customer every time with every customer. Just as important, the book shows how these wonderfully positive instances of customer contact create the key to long-term success: customer and employee loyalty.
   
The IT Value Stack: The Boardroom Guide to It Leadership
by Ade McCormack
Successful IT value realisation is a cloudy subject. This in part contributes to the overall dissatisfaction many organisations have with IT. This book tackles the subject of IT value realisation head on. Most importantly it provides a model to help CIOs and business leaders maximize the return on their IT investment. This book is based on the author’s IT Value Stack methodology, which helps business leaders take control of their IT investment. Boardroom-bound CIOs will also find this book of value. As will those that advise on strategic business-IT matters.
   
Back of the Napkin: Solving Problems and Selling Ideas with Pictures
by Dan Roam
Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help crystallize ideas, think outside the box, and communicate in a way that people simply "get". Dan Roam argues that everyone is born with a talent for visual thinking, even those who swear they can't draw. The Back Of The Napkin proves that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways, and dramatically improve their ability to share their insights. This book will help readers literally see the world in a new way.
   
Ask for It: How Women Can Use the Power of Negotiation to Get What They Really Want
by Linda Babcock and Sara Laschever
Ask for It explains why it’s essential to ask (men do it all the time) and teaches you how to ask effectively, in ways that feel comfortable to you as a woman. Whether you currently avoid negotiating like the plague or consider yourself hard-charging and fearless, Babcock and Laschever’s compelling stories of real women will help you recognize how much more you deserve.
   
Pearls, Politics, & Power: How Women Can Win and Lead
by Madeleine M. Kunin
Pearls, Politics, and Power is a call to action for new political engagement and leadership from the women of America. Informed by conversations with elected women leaders from all levels, former three-term Vermont Governor and Ambassador to Switzerland Madeleine M. Kunin asks: What difference do women make? What is the worst part of politics, and what is the best part? What inspired these women to run, and how did they prepare themselves for public life?
   
The Expert's Edge: Become the Go-To Authority People Turn to Every Time
by Ken Lizotte
An action-ready program of proven success strategies, this easy-to-follow game plan can turn any level of entrepreneur into the must-have expert that prospects and media seek out before all others. You raise your profile, expand demand for your services, and increase your profits. Just follow the “Five Pillars of Thoughtleading”: publish articles and books; speak regularly to groups and companies;. inspire with “fresh” thinking; attract ongoing media attention; and leverage the Internet creatively.
   
What To Do When You Become The Boss
by Bob Selden
This is an exceptional handbook for the new manager. It's comprehensive - covering leading and managing, managing your team, managing upwards and sideways, managing your meetings and managing yourself. It's an extremely valuable off-the-shelf personal management development training course, with very relevant case studies and actionable insights all based on the most contemporary and sound leadership values and principles. A very unique and engaging feature is the opportunity to use the book according to your preferred approach to learning. Selden has "put it all together" in one of the best management handbooks I have ever read. This should be required reading for all new managers and a required "refresher" for everyone else.
   
Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing, and Branding
by Dan Herman
Dr. Dan Herman is breaking new ground and old saws with his book, Outsmart the MBA Clones. The book cracks the secret of companies that have been immensely successful for many years, are adored by their customers, and yet are not imitated by competitors. This position, coined "Unfair Advantage" by Dr. Herman, provides companies with their own private monopoly. This is a must read for anyone who thinks strategically about their business, and it will "twist your head" to see strategy, marketing and branding in a new and refreshing light. Excellent work Dan!
   
Myself and Other More Important Matters
by Charles Handy
The author of The Age of Unreason, The Empty Raincoat, and The Elephant and the Flea shares more of his bestselling brand of wisdom concerning the big choices we have to make in life. The well-known business guru draws on the lessons of his own life to help us map out the main stages of our lives, and shows us how to navigate through the tough decisions we have to make at every phase. He gives us his personal thoughts on life's big questions and turning points, mining his own experience to tell us what he's learned along the way.
This is a very interesting and enjoyable read.
   
The Open Brand: The When Push Comes to Pull in a Web-Made World
by Kelly Mooney and Nita Rollins
Push marketing tactics have been superseded by new forms of influence. These include the creating, sharing and influencing behaviors of an online population no longer content merely to consume, and the potent pairing of digital notoriety and network effects, which has given rise to the icitizenry. The authors illuminate a new business imperative - to open up to consumer involvement in a brand's messages and offerings. The essential consumer experiences are On-demand, Personal, Engaging, and Networked experiences, representing the chief values of the web-made world. (Wow! ed.)
   
Moose on the Table: A Novel Approach to Communications @ Work
by Jim Clemmer
Failed communications are crippling workplaces across the globe – sapping energy from staff and weakening entire organizations. Jim Clemmer calls this breakdown the Moose-on-the-Table. Just like dysfunctional families, many teams find it easier to avoid tough conversations. But rarely do problems get better when left unaddressed. Rather, the moose grow larger, breed, and increase the size of the herd. How many moose are lurking in your organization? How do you know? What are you doing to reduce the moose? Great work Jim! (ed.)
   
The Source of Leadership: Eight Drivers of the High-impact Leader
by David M. Traversi
David Traversi identifies and instructs how to develop eight personal drivers, energies deep within - presence, clarity (of thought, emotion, and behavior), openness, intention, personal responsibility, intuition, creativity, and connected communication - each of which drives several of the traits and functions of the effective leader. The leader who develops these personal energies will achieve maximum effectiveness as a leader, as well as a deep sense of contentment and fulfillment as a person. With the burgeoning trend toward seeking a deeper grounding personally as a means of performing better professionally, The Source of Leadership is the early "defining voice" of this new trend in the leadership area.
   
EPIC Change
EPIC Change: How to Lead Change in the Global Age
by Timothy R. Clark
Dr. Timothy R. Clark unveils the "Power Curve of Change" framework and EPIC system for change management (Evaluate, Prepare, Implement, Consolidate) for leaders who are charged to lead high-stakes change initiatives in their organizations. Epic Change presents a strategic-level road map, along with tactical level tools, for the every-day needs of leaders who must respond to all types of adaptive challenge to remain competitive. It represents a comprehensive, research-based program for leaders who want to develop the indispensable competency of leading change in a permanently and profoundly different age.
   
What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales
by Ram Charan
This book defines a new approach to selling — which Charan calls value creation selling. It will enable you to: gain a deeper knowledge of your customer’s problems; understand how your customer’s company really makes decisions; help your customer improve margins and drive revenue growth; connect sales with other key functions such as finance and manufacturing; come up with new customized offerings; make price much less of an issue. VCS differentiates you from the competition, paving the way to better pricing, better margins, and higher revenue growth, built on win-win relationships that deepen over time. All good stuff! (ed.)
   
Speak to Win
Speak to Win: How to Present with Power in Any Situation
by Brian Tracy
The ability to speak with confidence and deliver winning presentations can accelerate your career, earn people’s great respect, and enable you to achieve your greatest -- even most impossible-seeming goals. But what many people don't realize is that anyone can learn to be a great speaker, just as easily as they can learn to drive a car or ride a bike! As one of the world’s premier speakers and personal success experts, Brian Tracy is the ideal instructor. Brimming with unbeatable strategies for winning people over every time, Tracy lets readers in on his most powerful presentation secrets in this indispensable handbook.
   
Kaizen and the Art of Creative Thinking - The Scientific Thinking Mechanism
by Shigeo Shingo
Once again Dr. Shigeo Shingo will amaze you. Along with Taiichi Ohno, Dr. Shingo co-developed TPS (LEAN) with his deep understanding of how to improve the overall process of production. Dr. Shingo reveals how he taught Toyota and other Japanese companies the art of identifying and solving problems. Many companies in the West are trying to emulate Lean but few can do it. Why not? Possibly, because we in the West do not recognize, develop and support the creative potential of every worker in solving problems. Toyota makes all employees problem solvers. Dr. Shingo gives you the tools to do it. Fascinating book (ed.)
   
One Foot out the Door: How to Combat the Psychological Recession That's Alienating Employees and Hurting American Business
by Judith M. Bardwick
As many as two-thirds of our employees are either actively looking for new jobs or merely going through the motions at their current jobs. This phenomenon, identified by renowned author Judith M. Bardwick as "the psychological recession," can have a devastating effect on a company’s financial health. Using hard numbers and current studies that prove the direct connection between a company’s financial performance and its employees’ commitment, this book is a wake-up call to organizations desperately needing to restore the broken spirits at the heart of their companies, and enhance their bottom lines.
   
Meatball Sundae: Is Your Marketing out of Sync?
by Seth Godin
Meatball Sundae has the absolute worst book cover I have ever seen however, content rules and Seth never fails to enlighten and poke you into the new era of marketing. It's the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don’t. (Please read that last sentence again!) Godin doesn’t pretend that it’s easy to get your products, marketing messages, and internal systems in sync. But he’ll convince you that it’s worth the effort.
   
Something Really New: Three Simple Steps to Creating Truly Innovative Products
by Denis J. Hauptly
From an electronic hotel kiosk that provides return airline boarding passes for guests, to something as mundane as the evolution of the toaster, the book provides entertaining, illuminating examples that show how to determine what customer needs aren’t being met, using simple methods to arrive at revolutionary conclusions. For example, "What is a product really used for?" The question may seem elementary, but the right answer is far from obvious. This and other key questions demonstrate how readers can move beyond mere market research to get to the root of real innovation.
   
Launching a Leadership Revolution: Mastering the Five Levels of Influence
by Chris Brady and Orrin Woodward
Utilizing an abundance of historical examples, the authors have developed a unique 5-step plan that charts a course for creating and maintaining strong leadership in any organization.The plan guides the reader through the "Five Levels of Influence": Learning - a leader must be able to learn from anyone; Performing - perservere through failure to find success; Leading - extend your ability by expanding your team; Developing Leaders - learn to trust your people; Develop Leaders who Develop Leaders - create a legacy. This book is full of prescriptive advice, quotes and anecdotes that illustrate their principles.
   
Human Sigma: Creating Value at the Employee - Customer Encounter
by John H. Fleming and Jim Asplund
The groundbreaking methodology Six Sigma changed the face of manufacturing quality. Now, HumanSigma is poised to do the same for sales and service. It incorporates cutting-edge research in the neurosciences and behavioral economics — including brain imaging research into customer’s emotional connections to the companies they love — with proven techniques for improving workforce performance and revenues generated from existing customers. This practical handbook appeals to senior leaders and line managers alike who are looking for a way to dramatically increase productivity, retain high value customers, and enhance organizational performance.
   
It's Not About the Coffee: Leadership Principles from a Life at Starbucks
by Howard Behar
Howard Behar, former President of Starbucks International, has written a most sincere and concise manifesto of leadership for this age. You will enjoy this little book and I'm sure you will relate to the stories of leading and learning of how Starbucks has become such an incredible institution in our world today. It is about the coffee, and it is about creative leadership, important principles and values. The one contribution that most inspires is Yes as the most powerful word in the world. "Yes is freeing and inspiring. It means permission. It means possibility. Saying yes makes you feel good." Thank you Howard - you've done great work!
   
The Innovative Leader: How to Inspire Your Team and Drive Creativity
by Paul Sloane
How can you transform your people from cubicle dwellers into innovation warriors? How can you turn your complacent organization into a powerhouse of invention and entrepreneurial achievement? How can you replace a culture of comfortable incremental progress into one of hungry adventure? Paul Sloane is a recognized expert on innovation, lateral thinking and leadership, and his book is an adventure. It's about two hundred pages of "bite-sized chunks" that will twist your head to see what is possible. So, do as the author suggests and "start biting and start the revolution." Thanks Paul! (ed.)
   
Negotiation Genius
Negotiation Genius: How to Overcome Obstacles and Achieve Brilliant Results at the Bargaining Table and Beyond
by Deepak Malhotra and Max Bazerman
Whether you’ve “seen it all” or are just starting out, Negotiation Genius will dramatically improve your negotiating skills and confidence. Drawing on decades of behavioral research plus the experience of thousands of business clients, the authors take the mystery out of preparing for and executing negotiations—whether they involve multimillion-dollar deals or improving your next salary offer. It gives you detailed strategies that work in the real world even when the other side is hostile, unethical, or more powerful. When you finish it, you will already have an action plan for your next negotiation. You will know what to do and why.
   
The Engine of America: The Keys to Small Business Success From Entrepreneurs Who Have Made It
by Hector V. Barreto

Former administrator of the Small Business Administration Hector Barreto and veteran journalist Bob Wagman reveal the winning business strategies of CEOs from 50 companies. For all those starting or growing their own small business, the wisdom, experience, and counsel of these successful leaders provides inspirational and thoughtful advice on making it as an entrepreneur. Some of those sharing their stories have grown their businesses from the most humble of beginnings into corporate giants. Others may not be instantly recognizable, but what they have in common is success.
   
How to Become a Marketing Superstar
How to Become a Marketing Superstar:
Unexpected Rules That Ring the Cash Register

by Jeffrey Fox

Jeffrey Fox has written many excellent books and his “How to Become a Marketing Superstar” is one of my all time favourites. This is a quick study that every CEO should read before every single marketing presentation from this day forward. And if you’re in marketing making those presentations, you should read it weekly and then once again before you present anything to your CEO, especially if she’s read it lately.
   
Keeper of The Flame
Keeper of The Flame: How to Inspire Others on the Cusp of Change
by Mike Lipkin
The author says it all: "In the New Normal, it's not good enough just being excellent. Excellence merely gives you the right to play. On the Cusp-of-Change, you have to be Brilliant. You have to be A Keeper of The Flame: Someone who goes first; Someone with a heightened awareness of her impact on others; someone who is her own best coach; someone in total sync with her environment; Someone embedded with the authority of both competence and character; Someone who inspires others to be their Personal Best; Someone like you. Someone like the person you will become. Or Someone like the person you need to rediscover." Please allow yourself to be inspired! (ed.)
   
Focus on the Good Stuff
Focus on the Good Stuff:
The Power of Appreciation

by Mike Robbins
Focus on the Good Stuff shows you how you can dramatically enhance the quality of your life and relationships by focusing on what you’re grateful for, who you appreciate, and all the good stuff around you. The book is filled with action items, ideas, and practices that help you bring more appreciation into your life, thus giving you a deep sense of peace, satisfaction, and gratitude. The above link will take you to the first chapter of the book.
   
There is No Box
There Is No Box
by Steve Coats and Tom Heuer
There is No Box describes the internal attributes that were most consistent among those who went out on a limb and stepped up to find imaginative, innovative, even groundbreaking growth opportunities. Rather than providing another look at the tasks or activities that you must do to produce change, this book focuses on what you must have, in order to let go of your self-imposed box of limitations and discover, produce and lead growth. There is No Box clarifies those attributes that you must have in order to do what it takes to change and grow your piece of the world.
   
Microtrends:
The Small Forces Behind Tomorrow's Big Changes

by Mark Penn and E. Kinney Zalesne

Mark Penn shows readers how to identify the microtrends that can transform a business enterprise, tip an election, spark a movement, or change your life. In today's world, small groups can have the biggest impact. Penn identifies more than seventy microtrends in religion, leisure, politics, and family life that are changing the way we live. It's fascinating reading with insights on every page.
   
Tales of People Who Get It
by Avil Beckford
Tales of People Who Get It is based on the ideas, actions and beliefs that were uncovered in interviews of 34 successful individuals from Canada, the United States, Sweden, Switzerland, Jamaica and South Africa. It is a practical, interesting and instructive guide of actual experiences in overcoming difficult challenges and achieving success. Avil Beckford identifies several common qualities in the stories and presents them as her 'ItnessPoints" - a wonderful concept. Do you have it? Read this book and you just might 'get it!' (ed.)
   
The Seven Spiritual Laws of Success:
A Practical Guide to the Fulfillment of Your Dreams

by Deepak Chopra
Seven chapters and seven laws. Deepak Chopra explains the laws of pure potentiality, giving, karma, least effort, intention and desire, detachment, and dharma and includes suggestions on how to apply these fundamental, natural principles if one is truly searching for purpose and a satisfying life. Timeless wisdom and serenity. (ed.)
   
Work Like You're Showing Off: The Joy, Jazz, and Kick of Being Better Tomorrow Than You Were Today
by Joe Calloway
After twenty-six years of studying and working with top performers, Calloway shares the key factors for creating success without pulling any punches. Work Like You're Showing Off advises you to stop talking and start doing. Be focused, productive, and above all else, intentional in your pursuit of happiness. Showoffs go "all in" and call everyone else's bluff with the confidence that their capability and productivity will speak for itself. In the author's words, "Let's be too much. I'm in. How about you?" This book will inspire. (ed.)
   
People Savvy
People Savvy: For Sales Professionals
by Gregory Stebbins, Ed.D.
This is quite an incredible guide to earning customer trust and creating lifelong relationships. In the words of the author, "When customers experience you as someone who has their best interests at heart, they will come to trust and rely on you as a valuable ally in their career." People Savvy is most mindful, well researched and full of proven 'street-wise' techniques to be 'of service.' The author has very generously made the full first chapter available to viewers. Click through the text link above for a most enlightening adventure. This is a very good book! (ed.)
   
The Voice of Authority
10 Communication Strategies Every Leader Needs to Know
by Dianna Booher
Dianna Booher has written over 40 books and this one in my opinion, is her best ever. She is a renowned expert in communications and has put it all together in a focused, insightful, "head twisting", candid and practical guide to getting it 'right.' Is it correct? Is it complete? Is it clear? Is it purposefully unclear? Are you credible? Does your communication make you look competent? This book is an excellent guide to applying
the most effective communications strategies.
   
None of your Business
by Philip Bryer
Johnson soon found out that the corporate world involved too many things that didn't have anything to do with work at all. Things like company 'fun days', outward bound team-building events, psychometric testing, diversity audits, motivational tools and other associated bulls**t. None of your Business is a comic novel which features a rich succession of incompetents, bullies, oddballs and idiots who lead to Johnson becoming increasingly unhinged and reckless. As disillusion takes a grip, Johnson's thoughts turn to revenge. (A very entertaining read. ed.)
   
Business As Unusual
My Entrepreneurial Journey, Profits with Principles

by Anita Roddick
Anita Roddick, founder of The Body Shop, is one of the most outspoken, controversial, provocative and inspiring entrepreneurs of modern times. She was more than slightly ahead of her time in creating an ethical business and challenging the industry status quo at every turn. Her journey was not without many major challenges and her stories of how she navigated through troubled waters are absolutely fascinating. Roddick's passion and principles will inspire - and she exemplifies vision, integrity, courage and humanity in business.
   
Radical Careering
Radical Careering:
100 Truths to Jumpstart Your Job, Your Career, and Your Life

by Sally Hogshead
Do you have a career worth loving? Sally Hogshead redefines "Careering" as taking action to become the most powerful, valuable and fulfilled version of yourself and Radical Careering will definitely inspire you to kick your career into high gear. It's an extremely entertaining, engaging, energizing and edgy handbook that reaches in, twists your head, gives you a swift kick in the pants and inspires you to create your no-compromises future. This is a most unique and exceptional book, enjoy! (ed.)
   
Watch This, Listen Up, Click Here
Watch This, Listen Up, Click Here:
Inside the $300 Billion Business Behind the Media You Constantly Consume

by David Verklin and Bernice Kanner
The billion-dollar advertising and marketing industry is undergoing phenomenal changes. In Watch This, Listen Up, Click Here, Verklin and Kanner expose the inner workings of the media, marketing, and advertising industries. Readers will learn why their favorite shows get cancelled, why Oprah gives away cars, and how money, people, politics, and new technologies are transforming TV, the Internet, radio, magazines, and other media people consume every day.
   
Brazen Careerist
Brazen Careerist: The New Rules for Success
by Penelope Trunk
It's okay to move back in with your parents. And it's okay to work at a string of menial jobs or even take off to Asia for a year. Why? Because eventually these seeming detours will lead not only to a great career but a great life as well. Penelope Trunk gives anything but standard advice to help the new workforce succeed on their own terms in any industry. Trunk asserts that a take-charge attitude and fresh perspective are the only ways to make it in today's job market. These 45 tips will get you thinking bigger, acting bolder, and blazing trails you never thought possible.
   
Customer Service Made Easy
Customer Service Made Easy
by Paul Levesque
This excellent book is an instructional manual for creating a customer-focused culture in any business - and becoming a 'flashpoint business' - the place that's always jumping with turbocharged workers and lines of delighted customers, where employee and customer excitement catch fire and fuel each other. This is a must read for anyone who wants to go beyond lip service to customer service to make it real! Great work Paul! (ed.)
   
Happy Hour is 9 to 5
Happy Hour is 9 to 5: Learn How to Love Your Job, Create a Great Business and Kick Butt at Work
by Chief Happiness Officer Alexander Kjerulf
This book is about happiness at work. About loving your job - or finding one you can love. Because today, happiness at work is no longer a luxury - it's essential. People are discovering, that when they love their jobs, they are more productive, creative and motivated. They're also happier in life. Similarly, happy companies find they are more efficient, innovative and make more money than their unhappy competitors. (This one will challenge you to greatness! ed.)
   
Executive Intelligence
Executive Intelligence: What All Great Leaders Have
by Justin Menkes
Executive Intelligence is indeed a breakthrough in the science of leadership, identifying the critical-thinking skills and the rigor of the thinking process common to the most successful leaders in business. Menkes argues that what star leaders do is not magic, and their accomplishments are made possible by specific, identifiable skills that can be measured - and learned. He provides an excellent and very useful summary of the specific individual skills that comprise Executive Intelligence in terms of tasks, people, and oneself.
   
Visionaries
Visionaries
The 20th Century's 100 Most Important Inspirational Leaders

by Satish Kumar and Freddie Whitefield
Visionaries brings together the lives and works of a hundred great men and women who offer inspiration, hope, and healing. Their influence helped bring to an end colonialism and imperialism, apartheid, and authoritarian regimes, and they also helped foster the resurgence of an ecological, holistic, and spiritual vision that increasingly resonates in the world today. Fascinating and inspiring! (ed.)
   
The Innkeeper Tales
The Innkeeper Tales
Modern-Day Canterbury Tales to Entertain, Enlighten & Empower
by John L. Herman Jr.
This collection of stories is told by business travelers whiling away a long day, stranded at The Abacrombie by an early spring blizzard. With Herman (the real-life Abacrombie owner) keeping the food and conversations going, each traveler tells a story drawn from his own life. This is a very engaging and entertaining read. Perhaps a visit to Baltimore is in order to contribute to the conversation. (ed.)
   
Hidden in Plain Sight
Hidden in Plain Sight:
How to Find and Execute Your Company's Next Big Growth Strategy

by Erich Joachimsthaler
This is a most mindful work! The author presents a "demand-first innovation and growth methodology that begins with an understanding of the day-to-day behaviours and unmet needs of customers. It's an "outside-in" approach to identify untapped customer needs and then develop sweet-spot solutions to satisfy them. Get this one on your agenda fast to discover the growth opportunities that are right in front of you. (ed.)
   
Whoever Tells the Best Story Wins
Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate With Power and Impact
by Annette Simmons
People float in an ocean of data and disconnected facts that can often overwhelm them with choices. A meaningful story can feel like a life preserver that tethers you to something safe and important - at the very least, to a trace of humanity. Filled with enlightening anecdotes, this practical guide gives readers the tools they need to persuade, inspire, and influence others through the power of story. This is an exceptional work!
   
401 Proven Ways to Retain Your Best Employees
401 Proven Ways to Retain Your Best Employees
by Gregory P. Smith
International business consultant and author Gregory P. Smith is making waves as one of the nation's top employee retention experts. His new book provides practical solutions to promote high employee retention in your workplace. 401 Proven Ways to Retain Your Best Employees provides a wealth of information, tips, advice, and case studies that allow for quick reference and practical application.
   
Master Scheduling
Master Scheduling
by John F. Proud

Building on the four cornerstones of a manufacturing business - customers, products, resources, and suppliers - by the unifying power of vision and competence, you will learn that master scheduling is a competency like engineering, financial management, and logistics. Another step on the journey to business excellence from Oliver Wight International (ed.)
   
The Definitive Drucker
The Definitive Drucker
by Elizabeth Haas Edersheim
For sixteen months before his death, Elizabeth Haas Edersheim was given unprecedented access to Peter Drucker, widely regarded as the father of modern management. At Drucker's request, Edersheim, a respected management thinker in her own right, spoke with him about the development of modern business throughout his life-and how it continues to grow and change at an ever-increasing rate.This is a celebration of this extraordinary man and his life's work, as well as a unique opportunity to learn from Drucker's final business lessons how to strategize, compete, and triumph in any market.
   
The Woman Road Warrior
The Woman Road Warrior: A Woman's Guide to Business Travel
by Kathleen Ameche
Kathleen Ameche debunks travel myths and demonstrates concrete ways to solve every kind of on-the-road challenge. She presents practical and time-tested-yet up-to-the-minute-tips for today's business professionals: Travelers of all levels of experience, from the new college graduate to the veteran road warrior, will benefit. The Woman Road Warrior shows you how to be at your most productive while staying sane, healthy, and in control on the road.
   
The No Asshole Rule
The No Asshole Rule:
Building a Civilized Workplace and Surviving One That Isn't

by Robert I. Sutton
The author builds on the ideas he first set forth in his landmark Harvard Business Review essay of the same name to show managers how hiring mean-spirited employees--no matter how talented or qualified--can be a costly mistake. This outstanding book includes a self test - signs that your inner-jerk is rearing its ugly head, the calculaton of the annual costs of one asshole, the dirty dozen asshole actions, and how to enforce the no asshole rule. This is a must read for anyone who has had to endure assholes at work, which I'm sure is just about everyone. (ed.)
   
Get Out of Your Own Way at Work
Get Out of Your Own Way at Work... and Help Others Do the Same: Conquering Self-Defeating Behavior on the Job
by Mark Goulston
An extremely practical guide to help workers and managers deal with the self-sabotage that stands in the way of career advancement and satisfaction. Illustrated with anecdotes and "useable insights" drawn from Dr. Goulston's more than twenty years in clinical and organization settings, Get Out of Your Own Way at Work shows anyone how to stop being their own worst enemy.
Now in paperback!
   
The Innovation Killer
The Innovation Killer: How What We Know Limits What We Can Imagine - And What Smart Companies Are Doing About It
by Cynthia Rabe
This excellent book ranks very high on our scale of mindfulness and will take you through the perversions of "group-think" and the absolute innovation killing "expert-think" that are rampant and inevitable in most organizations today. The author proposes a most innovative solution - injecting "zero-gravity thinkers" to help people "escape the weight of what they already know." A brilliant book and one of the best of the year! (ed.)
   
Service Icon
Becoming a Service Icon in 90 Minutes a Month
by Jeff Mowatt

Jeff Mowatt gets to the core of customer service - the organization's underlying service and sales culture and provides a roadmap for improvement. This is an entertaining and most valuable guide for anyone in the 'business' of service. (ed.)
   
The Flip Side
The Flip Side:
Break Free of the Behaviors That Hold You Back

by Flip Flippen
This is an incredibly personal, moving and inspiring book. You are guaranteed to be guided to have a good look in the mirror and see the attitudes and behaviours that keep you from attaining real success - the top "killer constraints" that most of us are confronted with everyday. And there's good news, in the very practical approach presented to conquer your constraints. This one will twist your head and that's a good thing. (ed.)
   
Getting Your Way Everyday
Getting Your Way Every Day:
Mastering the Lost Art of Pure Persuasion

by Alan Axelrod
Classical rhetoric is the most powerful system of persuasion, perfected by the likes of Aristotle, Plato, and Socrates. While the discipline may not sound sexy, its timeless principles really work. Alan Axelrod offers a new take on the classic strategies -- modernizing them and making them relevant to any business or social situation.
   
Rocking Wall street
Rocking Wall Street
by Gary Marks
How do we get to the Holy Grail? By getting to a million or ten million or a billion dollars? Or by increasing our time spent playing music, or walking on the beach, or playing with our children, or just becoming a better person? The "End Game" is a place where we can live off of a safe income stream and no longer be forced to "play" the game. We want to get to the point where the game is not playing us. Gary Marks has a step-by-step approach to get you there.
   
Know-How
Know-how: The 8 Skills That Separate People Who Perform from Those Who Don't
by Ram Charan
For well over four decades, Ram Charan has been learning in the most visceral way the underlying reasons why leaders succeed and fail. As one of the most influential advisers to top management teams of leading companies around the world, he has had a front-row seat to observe the cause and effect of leadership practices and behaviors. Ram Charan’s insight into the real content of leadership provides you with the eight fundamental skills needed for success in the twenty-first century.
   
3D Negotiation
3-D Negotiation: Powerful Tools to Change the Game in Your Most Important Deals
by James K. Sebenius and David A. Lax
I thought that this book was going to be about negotiations. It's a lot more than that. After years of doing negotiations, I was skeptical that a new concept could emerge. I was very surprised by the concepts not because it was incredibly revolutionary, but because it had a lot of common sense. The book teaches business strategy and negotiations. It forces you to look at your business and focus on the right partners and business channels to be able to successfully negotiate. This book has been invaluable to me and would recommend it to any business person. Ms. Hyun Kim, President, Bynari Inc. Dallas, TX
   
No Yelling
No Yelling: The Nine Secrets of Marine Corps Leadership You Must Know to Win in Business
by Wally Adamchik
No Yelling draws upon the real-life experiences of those currently serving in the Marines and those now in the civilian sector to explain how anyone can incorporate the nine essential behaviors of Marine Corps leadership into their daily business life. The book includes more than 100 interviews with current and former Marines, and offers side-by-side comparisons of their application in military and civilian settings.
   
Lightning in a Bottle
Lightning in a Bottle: The Proven System to Create New Ideas and Products That Work
by Michael Reid and David Minter
The book is about Idea Engineering, and is revolutionary in that it contradicts the conventional idea-generating systems of the vast majority of today's corporations. David Minter and Michael Reid know innovation. For more than 25 years, they have contributed to the growth of such companies as Dole, Viacom, Sony and Einstein Bagels. Lightning in a Bottle is simple, and it works.
   
Making Your Company Human
Making Your Company Human: Inspiring Others to Reach Their Potential
by Le Herron
Making Your Company Human explains how leaders can create a more successful organization where people enjoy and are turned on by their work. In a business climate where the excesses of some CEOs have driven a wedge between workers and management, the personal and organizational rewards of this book's philosophy can be tremendous. Rich in the timeless wisdom of an extraordinary leader, this book is a must read for anyone who aspires to help people experience more fulfillment, joy, and success in their work.
   
Chief Customer Officer
Chief Customer Officer
Getting Past Lip Service to Passionate Action

by Jeanne Bliss
This book is absolutely exceptional! It may just twist your head to get beyond the feeble lip service to customer service that most enterprises experience today. It’s about reality and how to get the customer thing done beyond the crystal balls and anthems and big kick-offs. It's a play book of survive and thrive tactics from one who has very deep experience and knows. This is one of the best books of the year! (ed.)
   
Pop! Pop! Stand Out in Any Crowd
by Sam Horn
Purposeful, Original, Pithy - this book is a gem! It's about ... inflection, cadence, juxtaposition, alliteration, correlation, metaphors, measurable sound bites, likabilty, stories, segues, sublime with rhyme, musing it or losing it, malapopisms, visual verbiage, alphabetizing, aha, idea equity and inspiration. Sam Horn certainly has a way with words, and her latest book will entertain and inspire while guiding you to make your products, services and ideas pop! This is such a great read! Thanks Sam! (ed.)
   
Kiss Theory Goodbye
Kiss Theory Good Bye: Five Proven Ways to Get Extraordinary Results in Any Company
by Bob Prosen
"At the beginning of the day, it's all about possibilities. At the end of the day, it's all about results." Achieving results is what Bob Prosen is all about and Kiss Theory Good Bye is a most comprehensive step-by-step manual for execution. Excellent work Bob! You've created an invaluable resource for all leaders of any size or type of organization. (ed.)
   
Branding Doesn't Work in Business to Business
Branding Doesn't Work in Business to Business
by Maureen Blandford
"What if everything you know is wrong?" It's one of my favourite questions and Maureen Blandford takes conventional Marketing Communications thinking to task with this hard hitting and extremely compelling book. It's delightfully entertaining as she "twists your head" more than a bit and it will leave you totally aware of what your priorities must be for effective B2B sales. Your marketing folks won't want you to have this one, but this little book may save you millions! Great work Maureen! You're right! (ed.)
   
Exceptional Selling
Exceptional Selling: How the Best Connect and Win in High Stakes Sales
by Jeff Thull
This practical guide gives you the tools you need to take your sales game, your communication skills - and your career - to the next level of success. It's an outstanding book, one of the best of the year. It sets the new standard for all selling. (ed.)
   
Unexpected Returns
Unexpected Returns: Understanding Secular Stock Market Cycles
by Ed Easterling
Ed Eastering co-authored several chapters of John Mauldin's Bull's Eye Investing (our best book of 2004) and this outstanding book will take you deep into the research to explain secular stock market cycles. Based on years of meticulous research Easterling provides the in-depth knowledge you must have to be in the game with confidence, and win. It is absolutely brilliant and we have added it to our best of all time. (ed.)
   
Brand it Yourself
Brand It Yourself: The Fast, Focused Way to Marketplace Magic
by Lynn Altman
Winning the hearts and minds of the consumer is not as daunting or expensive as you might think. With hard work, common sense, and the powerful techniques in Brand It Yourself, your company can develop better branding ideas with less stress and wasted time. Lynn Altman shows you how to keep it simple, fast and most effective, and it's a very entertaining read! (ed.)
   
In the 'I' of the Storm
In the ‘I’ of the Storm
by Philip Yaffe
A former reporter/feature writer with The Wall Street Journal and a marketing communication consultant, Mr Yaffe teaches a course in good writing and good public speaking in Brussels, Belgium. This is an exceptional guide to help you sharpen your skills and rapidly learn to write and speak clearly, concisely, and persuasively. The principles are universal and the guide is fun and entertaining to read. Great work Philip! (ed.)
   
QBQ
QBQ! The Question Behind the Question: Practicing Personal Accountability in Work and in Life
by John G. Miller
I have read and now re-read QBQ! In one word, amazing. This book redefines the way all corporations should focus on internal and external customer service. The book was so inspiring that we have begun to implement a QBQ culture in our organization and are already seeing massive transformation! There was so much wonderful content in the book I would recommend it to everyone ... it was easy to read and was even better the second time around! ( Denise Russo )
   
Change the Way You See Everything
Change the Way You See Everything Through Asset-Based Thinking
by Kathryn D. Cramer and Hank Wasiak
This brilliantly simple book on the philosophy known as Asset-Based Thinking, instills success-oriented habits in even the most die-hard cynic. Its transformational lessons—conveyed through unique photographic metaphors and inspiring stories from real people—reveal how the slightest shift in perception can lead to monumental results in both business and in life.
   
The Daily Six
The Daily Six: Simple Steps to Prosperity and Purpose
by John Chappelear
"There is never a wrong time to do the right thing." This is from the author's sixth step and the one phrase I've taken in deeply. The first five will also serve you well if you are struggling with a sense of life balance or purpose, or simply interested in new strategies and techniques of personal change - from the inside out. It's a quick and easy read if you want however, I suggest you plan some quiet time for reflection as you go. Great work John!
   
Suite Success
Suite Success: The Psychologist from 'The Apprentice' Reveals What it Really Takes to Excel - In the Boardroom and in Life
by Liza Siegel
Whether you're a fan of Donald Trump and The Apprentice or not, I think you will enjoy Liza Siegel's insights into the characteristics shared by leaders that achieve personal and professional success under severe competitive pressure. Her book highlights three key elements - optimism, creativity and resilience - and her stories of the contestants and their trials and tribulations are very insightful and entertaining. It's a great book! (ed.)
   
Rivers of Revenue Rivers of Revenue
What to Do When the Money Stops Flowing
by Kristin Zhivago
Time to find a new river of revenue. Where do you start?
"You can suffer through years of marketing and selling experimentation, or you can read this book and understand exactly what to do."
- Guy Kawasaki.
This is exactly where you should begin. (ed.)
   
Head, Heart & Guts
Head, Heart and Guts:
How the World's Best Companies Develop Complete Leaders

by David L. Dotlich, Peter C. Cairo, and Stephen H. Rhinesmith
The authors contend that the old leadership paradigm which focused on brains and strong analytic skills, is no longer enough to achieve long-term organizational success. Today's businesses need "whole leaders," people who possess a range of qualities in three major areas -- head (analytical abilities), heart (emotional intelligence), and - what is too frequently absent - guts (the willingness to take risks, based on strong beliefs and values).
   
Leadership: Best Advice I Ever Got
Leadership - the Best Advice I Ever Got
by Paul B. Thornton
Paul Thornton's latest book is a compilation of individual insight and wisdom. It describes the best leadership advice 131 successful CEOs, coaches, consultants, professors, managers, executives, presidents, politicians, and religious leaders received that most helped them become effective and successful leaders. It's a very quick and easy read filled with very poignant and inspiring stories. Great concept and truly valuable!
   
More for Less
More for Less: The Power of Process Management
by Andrew Spanyi
With clarity and insight, Spanyi has penned the definitive guide for business leaders who are determined to deliver more for less to their customers and shareholders. This is the best source of contemporary thinking about business process management. It is written in a very clear and engaging style that will have you rise to a call to action to integrate your strategies, processes and metrics for improved performance.
   
Bench Strength
Bench Strength:
Developing the Depth and Versatility of Your Organization's Leadership Talent

by Robert Barner
Bench Strength offers a step-by-step approach to building a powerful talent strategy that will ensure the ongoing availability of potential leaders. Barner provides an excellent practical and actional guidebook to strategic talent management and after reading it you will no doubt, want to create a role of Chief Talent officer to make it so.
   
Best Face Forward
Best Face Forward:
Why Companies Must Improve Their Service Interfaces with Customers
by Jeffrey F. Rayport and Bernard J. Jaworski
This book examines the role smart device technology can play in managing customer interactions for companies, the economic incentives to substitute capital equipment for human labor, and how the combination of people and technology can compress costs while increasing the quality of customer interactions and relationships. The authors previously taught business and marketing at Harvard and USC.
   
Through the Eye of the Storm
Through the Eye of the Storm
A Book Dedicated to Rebuilding what Katrina Washed Away

by Cholene Espinoza
Cholene Espinoza - Air Force Academy graduate, former U-2 reconnaissance pilot, and embedded Iraq War journalist - rediscovers hope and purpose in the aftermath of Hurricane Katrina. Proceeds from the book will support Katrina survivors of Harrison County on the Gulf Coast of Mississippi.
   
Leadership for Everyone
Leadership for Everyone: How to Apply the Seven Essential Skills to Become a Great Motivtor, Influencer, and Leader
by Peter J. Dean
Businesses today have a vital need to create individuals who can positively and progressively fill leadership roles at every level of their organizations. Leadership for Everyone provides the knowledge, tools, and advice to produce "everyday, everywhere" leaders who influence each situation in which they're involved as they reinforce organizational effectiveness and productivity.
   
The Laws of Lifetime Growth
The Laws of Lifetime Growth:
Always Make Your Future Bigger than Your Past

by Dan Sullivan and Catherine Nomura
This is an excellent little book. It's "little" in terms of being pocket sized for easy transport but very "large" in the actionable insight and wisdom the authors present. Keep this one with you, and you will welcome opportunities just to sit quietly and take in the engaging stories and timeless wisdom for personal success. Your next flight delay may transform into a very mindful adventure. (ed.)
   
Goal-Free Living
Goal-Free Living:
How to Have the Life You Want NOW!

by Stephen M. Shapiro
Living without goals might be a bit of a stretch for most in business however, it does involve quite an intense focus on what really matters. Having a compass, being grounded in your values and who you are may well be a more rewarding outlook - being present and always open to possibilities. The author's stories are very enjoyable and meaningful. This one will leave you "up" and ready for adventure! (ed.)
   
Just One Thing
Just One Thing: Twelve of the World's Best Investors Reveal the One Strategy You Can't Overlook
by John Mauldin
In a world of squawking television commentators and garish headlines, who and what should we trust? Veteran investment writer John Mauldin offers his answer: take just the best advice, from the best investors, and discard everything else. Mauldin has solicited 12 leading investors for what each considers his most valuable insight or lesson over a long and illustrious investment career - the "one thing" he considers most important to investing - and gathered the tips for future generations of investors to learn.
   
The Beethoven Factor
The Beethoven Factor:
The New Psychology of Hardiness, Happiness, Healing, and Hope

by Paul Pearsall
In The Beethoven Factor Pearsall identifies the characteristics of those individuals he labels "thrivers" - the quarter of the population who face challenges head-on and grow stronger and more vital as a result. Dr. Pearsall, Ph.D., is the author of over 200 articles and 15 international bestselling books, a licensed clinical neuropsychologist and one of the most requested speakers in the world.
   
The Must-Have Customer
7 Steps to Winning the Customer You Haven't Got

by Robert Gordman with Armin Brott
The most important customer to consider is the one your business currently does not have. After reading this book you will have a crystal clear focus on what really works and what your mission needs to be. You will know the right questions to ask and will never again be bamboozled by your marketers, agencies or otherwise. You will focus on what really matters. This is a very good one. (ed.)
   
Six Disciplines for Excellence
Six Disciplines for Excellence
by Gary Harpst

The Six Disciplines™ Methodology synthesizes and integrates the most fundamental elements of strategic planning, quality management, integrated organizational learning, business process automation, people performance management and measure-driven improvement - and offers a systematic and practical "business-building" approach for small businesses to continually improve and sustain business excellence.
   
According to Kotler
According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions
by Philip Kotler
According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into question and answer format. Based on the thousands of questions Kotler has been asked over the years by clients, students, business audiences, and journalists, the book reveals the revolutionary thinking of one of the profession's most revered experts.
   
How to Become an Employer of Choice
How to Become an Employer of Choice
by Roger E. Herman and Joyce L. Gioia
Get the best workers to consciously choose to work for you-instead of joining your competition. Become an "Employer of Choice®." As the labor shortage intensifies, competition for qualified, dedicated employees will become even more challenging. In our strong economy, people have choices of where they will work. Learn how to inspire workers to choose you. This book has the secrets!
   
Trillion Dollar Moms
Trillion-Dollars Moms: Marketing to a New Generation of Mothers
by Maria T. Bailey and Bonnie W. Ulman
From the diapers on their babies to the chicken they serve for dinner to the minivans that line the parking lot, moms spend money and, thankfully for consumer marketers, moms love to talk about where they spend it. In no other segment of consumers is word of mouth more powerful. In order to capture a portion of the trillions of dollars spent by mothers, it's time to arm your company with the right knowlege and talent.
   
The Consistent Consumer: Predicting Future Behavior through Lasting Values
by Ken Beller, Steve M. Weiss and Louis Patler
Sociocultural value formation lends itself to effective consumer profiling making it possible to not only define and understand values-based cohort groups, but to anticipate how they are likely to behave. With greater insight into Value Populations we can better increase our understanding, mutual appreciation, and consideration for each other's perspectives.
   
Everybody Wins: The Story and Lessons Behind RE/MAX
by Phil Harkins and Keith Hollihan
Everybody Wins is a detailed, compelling account of how RE/MAX grew into one of the largest real estate networks in the world. More than that, however, it provides firsthand lessons to leaders on how to drive growth in their own organizations. Coauthors Phil Harkins and Keith Hollihan studied seven global companies and did a thorough case study of RE/MAX. The result is a step-by-step inside story of one company's road to competitive mastery, with guidelines for emulating the positives while recognizing and sidestepping the roadblocks.
   
Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients
by Jay Levinson and Michael McLaughlin
Jay Conrad Levinson’s Guerrilla Marketing revolutionized the way marketers do business by defying the conventional wisdom that effective marketing means spending big bucks. He devised highly successful marketing strategies that rely on creativity, imagination, and energy—instead of money—to get the job done. Now, Guerrilla Marketing for Consultants applies the power of guerrilla marketing to the hypercompetitive business of consulting.
   
   
Power Speaking
by Achim Nowak
Fueled by the conviction that the best speaking techniques are ineffective without personal essence, public speaker extraordinaire Achim Nowak shows emerging speakers how to develop necessary skills and teaches them how to unleash their inner power. Organized as a personal coaching guide, Power Speaking is packed with assignments, checklists, practice exercises, and tips on how to integrate visuals into a high-profile business or academic presentation. Here is the last word on effective speaking for managers, entrepreneurs, performers, or anyone seeking to galvanize an audience.
   
Managing Leadership: Toward a New and Usable Understanding of What Leadership Really Is--and how to Manage It
by Jim Stroup
Jim Stroup provides a clear and actionable solution to the leadership crisis facing the owners, directors, and managers of contemporary organizations. Managing Leadership will show owners and managers how to take back control of their organizations and direct them with effective, no-nonsense managerial integrity.
   
The Ultimate Gift
by Jim Stovall
In a darkened room, isolated from the rest of his family, Jason is confronted by the image of his deceased great uncle on a video monitor... and so begins a 12 month quest for purpose and meaning in an empty life, as Jason attempts to complete the tasks required to receive Red Stevens' greatest bequest....The Ultimate Gift. This is very inspiring reading from one who sees very clearly.
   
Lessons from the Hive: The Buzz on Surviving and Thriving in an Ever-Changing WorkPlace
by Charles Decker
Based on the true story of a candle-making company in New England, Lessons from the Hive is a fictionalized look inside an organization, Bee Natural, Inc., as it deals with inevitable changes after being brought by a consumer-products conglomerate. Fast-paced and entertaining, this story is filled with likable, realistic characters facing the trials, tribulations, and eventual success of a company enduring organizational change.
   
Hardball: Are You Playing to Play or Playing to Win?
by George Stalk and Rob Lachenauer
Hardball takes leaders deep inside the world of hardball competition - a world where the players are zealously committed to winning and relentlessly driven to strengthen their competitive positions, creating a virtuous cycle that puts them far out of competitors' reach. The authors reveal who uses hardball strategies, under what circumstances each strategy is most effective, and how to orchestrate the attack.
   
Leadership: Seeing, Describing, and Pursuing What's Possible
by Paul B. Thornton
Paul Thornton has mastered the art of simplifying for maximum impact. His latest book will help you find opportunities, make the case for change, deliver with passion and set the example in execution and implementation. As with his other "triangles" of leadership, (and we have have his Be the Leader as one of the best of all time) this one will help sharpen your skills to help people discover their gifts and achieve their greatness.
   
You Don't Have to Do it Alone: How to Involve Others to Get Things Done
by Richard H. Axelrod, Emily M. Axelrod, Julie Beedon and Robert W. Jacobs
Covering everything from solving a nagging long-term problem at work that could save a company millions of dollars, to launching a community movement to improve local schools, the book shows how involving others in a project while maintaining one's focus on the nuts-and-bolts details can make big things happen.
It's an excellent guide to master how to involve others to achieve your goals.
   
Renovate Before You Innovate: Why Doing the New Thing Might Not be the Right Thing
by Sergio Zyman, with Armin A. Brott
In his new book, Zyman drops another bucket on the marketing world: innovation, the designing and branding of new products, is a waste of time and money. Renovation, he says, is a better way for companies to spend their resources. This book will "twist you head" a bit in challenging conventional thinking, however it's grounded in very solid principles, as in how to leave a company's "essence" intact while giving it new vigor.
   
It's Your Ship: Management Techniques from the Best Damn Ship in the Navy
by Michael Abrashoff
"The most important thing a captain can do is to see the ship from the eyes of the crew." This belief has successfully guided D. Michael Abrashoff, the captain of one of the U. S. Navy's most modern and lethal warships. Good leaders listen to the people under their command and use their ideas to improve operating procedures. This is an excellent story of how one leader, with clear values and resolve, can inspire others to exceptional levels of great performance. This is required reading! (ed.)
   
How Winners Sell: 21 Proven Strategies to Outsell Your Competition and Win the Big Sale
by Dave Stein
Dave Stein, founder of a consultancy that helps companies improve their sales effectiveness, reveals techniques for developing skills needed to thrive in today's competitive sales environment. In this second edition, he presents content on selling to boards of directors, mitigating perceived customer risk, building personal brands, handling requests for proposals, and leading a virtual sales team.
   
Execution: The Discipline of Getting Things Done
by Larry Bossidy and Ram Charan
Larry Bossidy's and Ran Charan's Execution is a unique and indispensable guide to corporate strategy that focuses on the quality most essential to every business -- the ability to get things done. As the authors note in their introduction, "Execution is a systematic process of rigorously discussing hows and whats, questioning, tenaciously following through, and ensuring accountability." If you want to create an organization in which strategic planning and day-to-day operations are supported by tangible results, then this book will be an invaluable guide.
   
Strategic Negotiation: A Breakthrough Four-Step Process for Effective Business Negotiation
by Brian J. Dietmeyer, with Rob Kaplan
In Strategic Negotiation, Dietmeyer and Kaplan use a research-based approach to negotiation that assists sales professionals in reaching their own business goals, while ensuring that their customers meet budget and professional objectives as well-going beyond win-win to achieve true, measurable business value for all parties at the negotiating table.
   
Redefining F.E.A.R.
Maximizing Limited Resources with Unlimited Ideas

by Karen Evenson
Every business today faces a variety of challenges, but according to Karen Evenson’s book, the difference between success and failure rests wholly in the business’s approach to the problem. Redefining F.E.A.R. stands out from other business-related books because of the use of a fictional storyline to relay the message. Evenson backs up the storyline with applications which are based on Dr. Michael Kirton’s theories and research into creativity and problem-solving to help business leaders discover new approaches to their own challenges.
   
Napoleon and Your Business: Avoiding Your Own Waterloo
by Brenda Collins
Effective leaders are always searching for ways to improve and to help their organization position themselves strategically. Napoleon and Your Business: Avoiding Your Own Waterloo, written by author and entrepreneur Brenda Collins, takes Napoleon's beliefs on leadership, strategy and tactics, and in a unique manner translates these maxims into everyday language. Download an excerpt from the book -- try it now for free!
   
The Hasidic Masters' Guide to Management
by Moshe Kranc
Hasidism, the eighteenth century Jewish mystical movement, revolutionized and revitalized the Jewish world. The Hasidic Masters valued sincerity and devotion and provided inspiration and guidance to their adherents. Today's managers, seeking to provide inspirational leadership, clear direction, business vision, and organizational guidance to their team, have much to learn from these wise leaders.
   
Measuring Human Capital:
Converting Workplace Behavior into Dollars

by Dennis J. Kravetz
In this book best-selling author Dennis Kravetz shows how anyone, by gathering easily available information, can set up metrics to measure human capital. Once established, these metrics enable individuals to calculate the dollar value of planned or completed people management changes. Measuring Human Capital melds together the best of behavioral science, finance, and business pragmatics to show how to measure human capital in the workplace.
   
Sell Yourself Without Selling Your Soul: A Woman's Guide to Promoting Herself, Her Business, Her Product, or Her Cause with Integrity and Spirit
by Susan Harrow
Written in a conversational, woman-to-woman style, this innovative book blends illuminating personal anecdotes and wisdom of famous spiritual, historical, and political leaders with Harrow's own unique system. You'll find helpful examples of powerful publicity packages and dozens of practical exercises that instruct and motivate, not to mention proven techniques to save you time, grief, and money.
   
Motivational Selling - Advice on Selling Effectively, Staying Motivated and Being a Peak Sales Producer
by Jim McCormick et al
Motivational Selling shares remarkable stories, insights, strategies, anecdotes and examples to help you be more motivated and more effective in any sales environment. It is a compilation of wisdom from America's top motivational sales speakers, trainers, authors and sales professionals.
   
Marketplace Masters:
How Professional Service Firms Compete to Win

by Suzanne C. Lowe
Drawing from a five-year study covering thousands of firms, Lowe presents the three building blocks of a market-driven infrastructure — looking out, digging deeper, and embedding innovation — and identifies eleven core skills that any service firm can apply to master the marketplace and achieve lasting competitive success.
   
Leadership on the Run
How to Get Better Results Faster

by Leslie Bendaly
Leadership on the Run offers an eclectic mix of stories and situations. Motivational coach and bestselling author Leslie Bendaly identifies the little things that often add up to success and consolidates them in six critical leadership activities. Bendaly's tips arm time-strapped leaders with valuable knowledge and give them the tools they need to propel themselves and their teams to a new level of performance.
   
Business Plans to Game Plans:
A Practical System for Turning Strategies into Action

by Jan B. King
King breaks down complex concepts into simple and effective action plans, helping you profit from her extensive experience and avoid common mistakes. With more than fifty worksheets and exercises to guide your implementation, Business Plans to Game Plans helps you turn your vision into a thriving business equipped to weather any market.
   
Don't Let 'Em Treat You Like A Girl
A Woman's Guide To Leadership Success (Tips from the Guys)
by Liz Weber
In this fast, witty, content-filled book, Liz Weber shares what it takes for women and men to earn the respect they want, need, and deserve from colleagues and family members alike. Illustrated with insights and anecdotes from contributors ranging from best-selling authors to her father, this book shares dozens of tips including "It's NOT Your Prerogative", "Get Over the Glass-Ceiling Thing", and "You Can't Be the Smelly One". This is an entertaining and energizing must-read for anyone struggling to find his or her own "leadership success".
   
Joe Sails: A Story In Progress
by Dick Olenych
Author Dick Olenych presents a narrative offering an entertaining and humorous guide to getting back to the fundamentals of business. Not the typical how-to business book that demands a tedious step by step program, instead Joe Sails elicits the reader to examine his or her own corporate conduct to encourage positive cultural change. Olenych successfully presents the perspective that all employees are ambassadors for their company and that their behavior reflects back upon that company.
   
Just Ask a Woman:
Cracking the Code of What Women Want and How They Buy

by Mary Lou Quinlan
Top marketing consultant Mary Lou Quinlan shows marketers and business leaders how to tap into America's most powerful consumers: women. Although they comprise just over half of the U.S. population, women buy or influence the purchase of eighty-five percent of all products and services sold nationwide. Yet, far too often, products marketed specifically to women fail to address their needs or connect with them on an emotional and motivational level. Just Ask a Woman will tell you why.
   
Measuring the Value of Partnering:
How to Use Metrics to Plan, Develop, and Implement Successful Alliances

by Larraine Segil
Measuring the Value of Partnering gives readers a system for measuring a relationship's contribution at every stage of the alliance, from creation to implementation to termination. This essential book features case studies drawn from interviews with key players at companies like IBM, Hewlett-Packard, Starbucks, Staples, and Hyundai. Weaving these and other real-life examples together, Author Larraine Segil helps readers develop the appropriate metrics and then shows how and when to use them accurately and intelligently to achieve the greatest impact.
   
The Power of Minds at Work
The Power of Minds at Work: Organizational Intelligence in Action
by Karl Albrecht
Albrecht, a noted management consultant, speaker, and author, draws on his experiences working with organizations around the world to define what organizational intelligence is and how it can be developed. Taking a critical look at organizations that have and have not achieved organizational intelligence, he defines seven components of organizational intelligence and uses them to analyze situations and identify the kinds of conditions necessary to nurture organizational intelligence. He also identifies 17 dysfunctional syndromes that keep companies from mobilizing their collective brain power.
   
Getting to the Better Future
Getting to the Better Future: A Matter of Conscious Choosing, How Business Can Lead the Way to New Possiblities
by John E. Renesch, foreword by Anita Roddick
This book puts forth a vision for historic transformation for all humankind. It pictures a global future full of possibilities - a much "better future" than the one that appears most likely if we rely upon probabilities and forecasts based on existing trends. Not only that, but the author points directly to the business community as the segment of our society that can best lead the rest of the world in such an incredible transition for all humanity.
   
Economic Value Management
Economic Value Management: Applications and Techniques
by Eleanor Bloxham
Operating from a perspective that includes all constituents of the organization, Economic Value Management makes an organization more effective by clarifying decision-making and establishing management practices that are replicable. Stressing the importance of consistent stewardship and the perils of failed stewardship, Eleanor Bloxham presents Economic Value Management as a means of integrating management processes, generating immediate returns, and paving the way for long-term success.
   
Impending Crisis
Impending Crisis: Too Many Jobs, Too Few People
by Roger Herman, Tom Olivo, and Joyce Gioia

Serious labor shortages will challenge employers this decade. By 2010, we’ll have 10,033,000 more jobs than skilled workers to fill them. This vital issue is presented, with an abundance of evidence, followed by concrete advice about what employers must do to defend themselves. Highly readable, direct, designed for corporate executives. Over 20 new concepts are presented in this thought-provoking wake-up call. Filled with graphs and charts that lay out the emerging shortage of skilled labor. Highly recommended for senior executives. This book reveals a problem that won’t go away and must be addressed.
   
The Lexus and the Olive tree
The Lexus and the Olive Tree: Understanding Globalization
by Thomas L. Friedman
With vivid stories and a set of original terms and concepts, Friedman shows us how to see this new system of globalization. He dramatizes the conflict of "the Lexus and the olive tree" — the tension between the globalization system and ancient forces of culture, geography, tradition, and community. He also details the powerful backlash that globalization produces among those who feel brutalized by it, and he spells out what we all need to do to keep this system in balance.
   
From Contact to Contract
From Contact to Contract: 496 Proven Sales Tips to Generate More Leads, Close More Deals, Exceed Your Goals, and Make More Money
by Dianna Booher
Contact to Contract provides a comprehensive collection of 496 tips and best practices without getting bogged down in long explanations of sales theory and models. The summary headlines and brief entries have been written with fast-paced sales professionals in mind - in pick-up, put-down fashion, they can go right to the help they need with a specific prospect. Filled with practical techniques and advice that can be used immediately, From Contact to Contract is a sales primer professionals will use again and again!
   
The Engaging Leader
The Engaging Leader: Winning with Today's Free Agent Workforce
by Ed Gubman
Inspiring and engaging "free agents" in today's workforce is more important than ever, and it is up to individual leaders to engage their talented employees, retain them and keep them productive. Gubman's book draws parallels and insights from the sports world, highlighting winning leadership decisions as well as several spectacular mistakes coaches have made in choosing and managing their best players. The Engaging Leader is an interesting and very entertaining read.
   
A Genie's Wisdom
A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius
by Jack Trout
A Genie's Wisdom allows Trout, a famed business visionary, to distill his years of management and marketing experience into an entertaining and educational yarn that reveals today's essential practices. The dedication sums it up well: This book is dedicated to those who have had it with the academics, consultants, and con-men (women) who want to make marketing far more complex than it has to be. Thanks Jack!
   
CEO Capital
CEO Capital: A Guide to Building and Leveraging CEO Reputation
by Leslie Gaines-Ross
CEO Capital describes what it takes to do the job right. The book isolates best practices for CEOs as they journey through their first 100 days to their last 100 hours. Dr. Gaines-Ross identifies the elements of CEO reputation, establishes a working model for building CEO and corporate reputation and the bottom line and describes how CEOs can master the stages of their tenure to bolster credibility and company success. CEO Capital provides a realistic program that chief executives can follow to generate shareholder value, employee commitment and meaningful corporate cultures.
   
Doing it Right
Doing it Right - Realizing Your Company's Potential
by Daniel D. Elash, Ph.D
True to form, Dan Elash's new book goes beyond being a 'book.' It's a comprehensive 'learning system' that is an invaluable guide for all business owners and leaders interested in creating and sustaining a high performance enterprise. Filled with very thoughtful and relevant concepts, stories, tools, profiles and practical examples, Dan's new 'learning system' will help you chart a clearer, more mindful and more focused path in these turbulent times.
   
The Power of Nice
The Power of Nice - How to Negotiate so Everyone Wins - Especially You!
by Ronald M. Shapiro and Mark A. Jankowski, with James Dale
Building and maintaining relationships is far more important than making one-time deals. It's called a "WIN-win" outcome - both sides win, but you win bigger. This type of mutually beneficial result still allows both sides to walk away from a deal satisfied, and likely to do business with one another in the future. (This is a great one! ed.)
   
Permission to Prosper
Permission To Prosper: What Working Wives Crave From Their Husbands And How To Get It!
by Azriela Jaffe
What a difference a husband who encourages and supports your professional ambitions and achievements can make. In reality, though, many women encounter resistance, stress, and even subtle sabotage from their husbands when it comes to career growth. You may wonder, can I really have it all — a thriving career, a husband who is supportive, and a healthy and terrific marriage and family life? The answer is yes. Azriela Jaffe takes a fearless approach to a topic most writers wouldn't dare tackle.
   
If You Row, You Will Not Drift
If You Row, You Will Not Drift:
Perfect Life Management - The Life Wizard

by Shaun H. Ajani
Congratulations Shaun on your latest great work! This book is about Life Management, specifically how we can use the techniques of management from big corporations to manage our lives, get organized, row in a definite direction, and finally get what we want. Shaun is the author of Extreme Project Management and is a regular contributor to The CEO Refresher.


Deadline! How Premier Organizations Win the Race Against Time
by Dan Carrison
Deadline! profiles six seemingly overwhelming time-critical challenges from a wide variety of industries. The secrets of deadline management come from the lips of the executives, managers, and team leaders who met these challenges head on. Each suspenseful story is a dramatic case study in team leadership; and each chapter yields unique tips that apply to any deadline, in any industry.

The Partnering Intelligence Fieldbook: Tools and Techniques for Building Strong Alliances for Your Business
by Stephen M. Dent and Sandra M. Naiman
The need to partner has never been greater. Our information-based economy requires organizations to reach out and connect with as many sources of knowledge as possible. Following on the success of Stephen Dent's Partnering Intelligence, we now offer you an application guide to our proven step-by-step process to help businesses form internal or external partnerships that add value to their organizations.

Tangled Up In The Past
by Bob Ferchat and Tony Carlson
In a fast-changing world, it is never enough to concentrate only on your core competencies. Rather, leaders need to exercise a constant, rigorous peripheral vision, searching for possibilities beyond today’s focus. For the only future we can rely on is the one we make. Tangled Up In The Past tells the story of an opportunity missed ... and the billion-dollar consequences still reverberating in today’s headlines. Congratulations Bob and Tony on your excellent "Hour’s Good Read."

When Generations Collide: Who They Are. Why They Clash. How to Solve the Generational Puzzle at Work
by Lynne Lancaster and David Stillman
The generation gap can be a source of many communication failures in the workplace. When Generations Collide looks to analyze and understand the differences between the generations and how they view issues and tasks differently because of different value systems and life experiences.

Shakespeare in Charge - The Bard's Guide to Leading and Succeeding on the Business Stage
by Norman Augustine & Kenneth Adelman
The immensely popular guide to Shakespeare's words of wisdom for business managers and CEOs - amusing but useful advice for anyone in business.

The Entrepreneur's Survival Guide - An Interactive Paperback Book
by Mark Paul
The author of the paperback, "The Entrepreneur's Survival Guide" has developed a way to communicate with purchasers and continually update their book for a year.

Excerpts from The Cluetrain Manifesto: The End of Business as Usual
compiled by Rick Sidorowicz
"Markets are conversations - talk is cheap - silence is fatal - we are not seats or eye balls or end users or consumers - we are human beings - and our reach exceeds your grasp - deal with it."

What the CEO Wants You to Know: How Your Company Really Works
by Ram Charan
The best CEOs have a knack for bringing the most complex business down to the fundamentals. They have business acumen -- the ability to focus on the basics and make money for the company.

Shaping the Adaptive Organization: Landscapes, Learning, & Leadership in Volatile Times
by William E. Fulmer
Dr. William E. Fulmer takes a fresh, intriguing approach by turning to biological models - and especially to complex adaptive systems - to explain the turbulent nature of business today.

The Innovator's Dilemma
by Clayton M. Christensen
How to harness the disruptive forces of revolutionary technologies and stay on top - from HarperBusiness.

Partnering Intelligence
by Stephen M. Dent
In his book organizational consultant Stephen M. Dent shows how to develop the power of  partnerships in any organization and take the lead in 21st century business.

New Standard of Business Excellence Taps Wisdom Traditions
by Richard Haasnoot
The New Wisdom of Business: Nine Guiding Principles from Today's Leaders - a wonderful Dearborn book.

Related Topics: The Best Business Books of All Time!

Return to top

         
        Search this site:
         
        The CEO Refresher
         
        Copyright by Refresher Publications. All rights reserved.
         
        Current Issue | Archives | CEO Links | News | Conferences | Reading
         
        Refresher Publications
         
        Terms of Use | Copyright & Trademarks | Privacy Policy | Investor Relations | The Last Word