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May 2008 Volume 14 Issue 5.5
Creative leadership, competitive strategy, performance improvement, leading change, corporate boards, executive intelligence, marketing, branding, insight, wisdom, excellent new articles every issue, and over 2,200 articles in the archives!
       
             
   
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RECOMMENDED READING

The Secret of Transitions The Secret of Transitions
by Jim Manton
   
A Whack on the Side of the Head
by Roger Von Oech
   
The Milkshake Moment
by Steven S. Little
   
Executive Stamina
by Marty Seldman and Joshua Seldman
   
Hug Your People
by Jack Mitchell
   


Back of the Napkin
by Dan Roam
   
The IT Value Stack
by Ade McCormack
   
What To Do When You Become The Boss
by Bob Selden
   
The Open Brand The Open Brand
by Kelly Mooney and Nita Rollins
   
Outsmart the MBA Clones
by Dan Herman
   
Kaizen and the Art of Creative Thinking
by Shigeo Shingo
   
Human Sigma
by John H. Fleming and Jim Asplund
   
The Voice of Authority The Voice of Authority
by Dianna Booher
   
Radical Careering Radical Careering
by Sally Hogshead
   
Whoever Tells the Best Story Wins Whoever Tells the Best Story Wins
by Annette Simmons
   
Customer Service Made Easy
by Paul Levesque
   
Hit the Ground Leading!
by Angela Mondou
   
Chief Customer Officer
by Jeanne Bliss
   
The Innovation Killer
by Cynthia Rabe
   
Pop!
Stand Out in Any Crowd!
by Sam Horn
   
Kiss Theory Good Bye
by Bob Prosen
   
Exceptional Selling
by Jeff Thull
   
Big Vision, Small Business
by Jamie S. Walters
   
Get Out of Your Own Way at Work
by Mark Goulston
   

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Desktoy by Ron Matzov  
The featured articles on this page, and all of the links, news, conferences and reading pages are free however, access to over 2,200 excellent articles in the Archives requires a nominal subscription. Membership has its benefits - check out the Members Benefits page for hundreds of dollars of savings! We have also created a new international publishing platform - The Mindful Network - to feature our members' great work. Subscribe!
     
     
FEATURED ARTICLES

The Power of Our Words
by Rebecca L. Morgan, CSP, CMC
Rebecca Morgan  
We have opportunities every day to use our words to cut or to heal. Every time we open our mouth, We have a choice. You and I have the power to make others feel great--or horrible. With that power comes responsibility. We have the obligation to use that power in the best way possible for our fellow humans. Let's use the power of our words thoughtfully and positively to help prevent more pain on the planet and help heal the pain that's already here.
     

Dr. Herman's 10 "De-clone Yourself" Tips for MBA Clones
by Dr. Dan Herman
Dan Herman  
Are you an MBA Clone? I challenge you to read my article titled: "Test Yourself: Are You an MBA Clone?". Take the short test and find out if you are an MBA Clone. If you've been diagnosed as one, I strongly suggest that you consider de-cloning, ASAP. De-cloning is possible, painless and very lucrative.
     

Today's Complacency Is Tomorrow's Casualty
by Tom Nies, CEO, Cincom Systems, Inc.
Tom Nies  
Manufacturing principles and processes have been the proving ground for technologies that are now scaling business and industries worldwide, delivering better competitive strengths, insights and the ability to successfully compete, and doing it profitably, more so than ever before. So look and learn.
     

Leading During Turbulent Times
by Bob Prosen
Bob Prosen  
One of a leader's greatest challenges is being at the helm during turbulent times while keeping your employees at the top of their game. As more and more companies enter the global market place, competition, change and uncertainty increase. This is when leaders must lead with confidence, wisdom and courage.
     

Why Cultural Competence Matters in Healthcare Organizations
by Phillip E. Jackson
Phillip Jackson  
This article explores why cultural competence matters in health care. It serves as a wake-up for boards, CEOs, and senior healthcare executives as they strategically align their organizations with 21st century challenges. The article also highlights several useful resources for health care CEOs and senior leaders desiring to learn more on the topic.
     

Marketing’s New Imperative – Engagement
by Laura Patterson
Laura Patterson  
As products become more commoditized, switching costs decrease, and differentiation based on product features becomes more difficult, companies are exploring how to use customer engagement as a competitive advantage.  This article defines customer engagement, outlines three steps for creating engagement, and offers six elements that should comprise the foundation for measuring customer engagement.
     

How Great Managers Capture Profit Pools - and Anticipate or Precipitate Shift
by Mark Gottfredson and Steve Schaubert
 
As a general manager, your job is to devise a strategy for performance improvement. Insight into your customers’ preferences and behaviors, and into how those preferences and behaviors might change over time, is essential. There are a number of valuable analytical tools that will help you turn up data and insights about all the sources of profit-pool shifts.
     

Fixing the Flaws in the 10 Principles of Clear Writing
by Philip Yaffe
 
I recently did an Internet search for "clear writing" and frequently came up with the same list of "10 principles of clear writing". Each one is excellent advice; however the list is flawed. In reality, there are only three key principles that underlie virtually every kind of expository (non-fiction) writing and speaking.
     

Still Crazy After All These Years
by Anne Riches
Anne Riches  
Fear is an essential component of our survival mechanism. When we are frightened, our amygdalae become more active and lay down extra memories, richer and denser memories - as part of their way of building up our protective instincts. We need to be able to consciously deal with irrational fears - because our amygdala doesn't know the difference.
     

Six Strategies for Dealing with Difficult People
by Diane Berenbaum
 
While we cannot avoid crossing paths with difficult people – in our jobs, friendships, and yes, sometimes even our families – we can do something about it. It takes work, but it is definitely worth the effort. Here are six ways to approach dealing with difficult people.
     

A Guide to Implementing Lean Six Sigma
by Carl Wright
 
If you're in the business world, you have either heard of lean manufacturing or six sigma. Almost every company in either the service or manufacturing sector has adopted one of these two disciplines as an improvement methodology. Some businesses have adopted both methods using the term lean six sigma. It is the name most often given to the combination of lean manufacturing and six sigma principles.
     

5 Critical Skills for Sales Success
by Jeff Thull
Jeff Thull  
The Hippocratic Oath of a physician -"First do no harm"- is at the heart of the thinking of the most successful sales professionals. They believe that their success will come from taking care of their customers and helping them become successful. They approach their customers thinking, "How can I help them succeed?" rather than "What can I sell them?" They know how to succeed … together.
     

The IT Value Stack - Layer One: Strategy Entwinement
by Ade McCormack
Ade McCormack  
In The IT Value Stack, I present a model to help organizations yield best value from their IT investment. This seven-layer IT Value Stack takes IT value maximization into the boardroom. The foundation layer deals with strategy entwinement - your IT leaders should have significant influence over business strategy; too much of your organization's ability to function and out-innovate your competitors relies on IT.
     

How to Improve Your Communication and Become a Marketable CFO
by Caroline Stockman
 
Today more than ever, successful interaction with one's Board is critical. As I develop the concept of the 'Marketable CFO', I find that financial leaders need not only to communicate rules and guidelines effectively but they also need to communicate about themselves. This is the only way they will demonstrate their competence and develop trust with the board.
     

Buying Trends: the Shift to Hassle-Free
by Jeff Mowatt
Jeff Mowatt  
You may have noticed a shift in recent years in what it takes to satisfy customers. Customers are now making buying decisions less on the quality of an organization's products and services, and more on the quality of the buying experience itself. If you're a business owner or manager, this trend offers both risk and opportunity.
     

Discover Your Sweet Spot: How to Align Your Talents With Pressing Business Needs
by Faith Ralston, Ph.D.
Faith Ralston  
You want to use your talents and add value! The goal is to find the sweet spot - where your best talents align with the needs of the business. When you find the right match, both you and your projects succeed.
     

How to Engage Employees, Improve Productivity and Sustain Improvements Over the Long Haul
by Bernhard Opitz
 
There is an urgent need for every company in this global economy to improve its processes continuously. The ongoing strive to be better than everybody else and become better than oneself the day before, is at the core of survival. And the key to the success of the program lies in sustaining the gains from every step!
     

Enticing Voicemail Messages
by Jill Konrath
Jill Konrath  
Voicemail is a fact of life today. Whether you like it or not is irrelevant. And believe me, getting through to decision makers is only going to get worse. So if your livelihood depends on getting in to see these people, you better learn how to use it to your advantage.
     

The Eleventh Key: Focus
by Trenna Pennington
 
Focus means the ability through habit and practice to keep your mind on one subject until you are familiar with that subject and mastered it. The ability to control your attention and focus on one problem until you have solved it. Ambition and desire make focus successful. If your desire is strong enough and you use the magic key you will attain it.
     

A Short Story of Personal and Organizational emPOWERMENT: Creating Company Environments That Rock!
by Michael R. Shenker
Michael Shenker  
Michael Shenker has written a most engaging and inspiring story of one CEOs journey to enlightenment. Here is Chapter 7 - Passionate Leadership. Enjoy!

N.B. You can buy the book directly from the author or get an e-book free with your subscription to The CEO Refresher!

     
     
SPECIAL FEATURES

De-stress and Re-connect with the Power of Sacred Wisdom Practices
by Jamie Walters

Jamie Walters  
Several trends that continue to gain momentum center around reconnecting with Spirit, wisdom and the Sacred. For some people, that means recommitting to a church, while others incorporate teachings from shamanism, aboriginal wisdom, Goddess-culture, Nature, or other spiritual pathways into their everyday routines.
     

   
Have a Change of Mindset?
by Steve Kayser
Steve Kayser  
An interview with Carol Dweck, Ph.D., author of the book "Mindsets: The New Psychology of Success," punctuated with a Gargantuan Glob-Beelzebub and visits with Donkey O'Tee (of Shoot the Donkey fame) and Cal 9000. Steve Kayser's articles are always multi faceted and extremely entertaining! (ed.)
     

Popularity Mechanics
by Dr. Rosie Steeves
Rosie Steeves  
How many times have you heard the phrase, “leadership is not a popularity contest”? I’ve uttered it myself countless times. But is that adage actually true? So let’s debunk the myth. Leadership is indeed a popularity contest—at least in part. But I believe the key to effective leadership lies in understanding the basis for that popularity.
     

Leadership Tips for CEOs
by Wali Zahid
Wali Zahid  
If you are wondering what can make you a great, not just good, business leader, here are a few tips that can help you on your way. Your ‘arrival’ will depend on how ready you are. Remember what they say: When the student is ready, the teacher arrives. Or what they say about luck: Luck is being ready when the opportunity comes. So here we go.