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Employee Engagement: How to Navigate the Most Difficult Economic Times Since the Great Depression
In this time of fear and uncertainty, morale has plummeted and productivity is down. Research conducted by the Corporate Executive Board reveals that 25% of Top Employees are looking for other opportunities (up from 10% last year) and 100% are in danger of being swept away by the competition...headhunters are on the prowl. The time is NOW to get your employees committed and focused. Keep your top-performing superstars, and build their engagement and morale. Read on to see what the experts are saying and what you should do about it.
“…The time to build your retention is not some other time. It is now.”
Glenn Maul, senior VP of HR for Brookdale Senior Living states, “The time to build your retention is not some other time. It’s now.”
Our economy has created a situation that at first blush looks like a boon to employers. The ALFA Career Center and Senior Living providers report receiving almost double the number of applications for each position than one year ago. Conversely, ALFA and senior living providers also report that many applicants have little or no direct experience, and are just looking for any job they can get. Obviously, this creates a bigger challenge for HR to sift through the masses and select the best from the rest.
Maul says, “Even though there are more applicants, I won’t say there is a significant increase in people we’d hire.” Have you evaluated your hiring practices lately? What percentage of new hires turn out to be superstar employees? What percentage turns out to be “bad apples”? Human Resources must be all the more diligent in hiring practices. A miss-hire becomes “turnover”, costing the organization hundreds of thousands of dollars annually.
Do a quick calculation on how much turnover is costing your organization:
How Important is Employee Engagement?
“…Employee engagement is the cornerstone of achieving a sustainable competitive advantage.” Lee Colan, Ph.D. author of Engaging the Hearts and Minds of all your Employees
An Engaged Employee looks forward to work and sometimes cannot believe he or she is being paid for the job that is so enjoyed.
A Disengaged Employee is “punching the clock”, but leaves their energy and passion elsewhere.
An employee who is Actively Disengaged is described by Colin as someone who is a “silent killer and a cancer growing under the skin of your team.” These individuals react as a source of unfulfilled needs and feverishly sabotage every possible accomplishment.
Where Do Your Employees Rank on the Engagement Meter?
Employees who are “highly engaged” produce:
The Tell-Tale Signs of Disengagement…Does your organization Suffer from any of these signs?
Losing Super Star Employees Really Hurts.
In this time of fear and uncertainty, morale has plummeted and productivity is down. Research conducted by the Corporate Executive Board reveals that 25% of Top Employees are looking for other opportunities (up from 10% last year) and 100% are in danger of being swept away by the competition…headhunters are on the prowl.
The time is NOW to get your employees committed and focused. Keep your top-producing superstars, and build their engagement and morale. Transform your average employees into Top Employees.
What is the Solution?
It is clear that disengaged and actively disengaged employees pose a risk to any employer, negatively affecting nearly every facet of your organization, including occupancy, resident care, customer devotion and, of course the bottom line.
The solution is to commit to a Culture of Engagement. Engaged, and engaging, leaders will coach good employees to become superstar employees and more fulfilled people. The challenge is often how to carve out the resources necessary to achieve this. Employ the help of experts to spearhead your cultural transformation, and take the ball and run with it from there.
Consider this from Colan, “This is a high-tech world, but leadership is a high-touch job. When people go to work, they don’t leave their hearts at home.”
Human beings - you, me and everyone who has a job - has needs that must be met in order for them to feel engaged and stay productive at work. Don’t lose sight of one critically important asset – your Human Capital.
Invest in developing your managers. Each needs to value, appreciate and develop his or her employees.
“Money rarely compensates for a manager or management team that does not know how to carry this out,” says Julie McClactchey of Employee & Family Resources. I agree with Julie. Experience in my own practice , as well as mountains of research, suggest managers consider the following:
In summary, “…The time to build your retention is not some other time. It is now.”
Many more articles in The HR Refresher in The CEO Refresher Archives