Seven Financial Strategies
From Salaried to Solo
by Nina Ham
A 40's something woman was talking to me the other day about her growing
sense of frustration over "working for someone else" and her longing to "do
my own thing, drive my own wagon". But, she said with consternation, "I have
family counting on me and a standard of living I don't want to sacrifice."
Everyone has to decide for themselves what level of sacrifice and risk they're
willing to undertake in order to enjoy the satisfactions of working independently.
Knowing some strategies for managing the risk will allow you to make a well-informed
Of the seven strategies included below, the first two suggest ways to gradually
transition from salaried to solo, instead of diving off the edge. The second
two are ways to stretch the dollar; and the final three are ideas for getting
started without stopping.
- Continue to draw a (reduced) salary.
Leaving your current employment in order to develop your new business may
look like the only option, based on an assumption that you won't get approval
for reducing your hours. While this may prove to be the case, asking yourself
why and how your company will profit from retaining your skills and experience
for a transitional period can provide the basis for approaching your employer.
Be sure to do your homework first, however, and be able to back up your
request with a solid rationale.
Also consider the issue of timing. You want to weigh informing your employer
of your wish to leave with being prepared to leave if the answer to your
request is no.
- Develop another income stream.
If you need to leave your present employment, is there a skill in your toolbag
that you can resuscitate and put to work without a significant expenditure
of time or energy? Is moonlighting or freelance work an option? Virtual
e-lancing websites (such as eWork.com, Guru.com, and e-lance.com) may be
worth looking into for short-term professional services opportunities.
Examples: A community mental health worker transitioning to private practice
used his conflict resolution experience to sell a training package to public
schools. A woman transitioning out of an insurance brokerage created and
sold seminars on long term care financing at local retirement centers.
- Reduce expenses.
Apart from fixed expenses - mortgage, taxes, insurance, etc. are discretionary
expenses that make up the larger part of budgets. Doing a careful analysis
of these expenses and choosing what you can forego for awhile can often
save thousands per year.
Carefully analyzing hidden expenses credit card interest rates, bank charges,
late fees, auto debits, phone plans or "lost money" from low interest
rates on savings may generate several thousand more per year.
It isn't necessary to wait to borrow for start-up costs until you have a
well-documented idea to submit for a business loan. Refinancing a home or
taking a line of credit are relatively low-cost ways of generating capital.
Depending on your credit rating, you can also get time-limited low-interest
loans from credit card companies.
If you choose this option, applying for loans or refinancing packages while
you're still employed is strongly advised. Your rating as a borrower declines
quickly once the regular paychecks stop.
You don't have to wait!
Get started on your new business idea while you're still employed. Several
of the all-important first steps (below) can be started while standing in
the grocery line or running on the treadmill. They involve asking yourself
some questions and doing some informal research to get crystal clear about
your idea. This can take weeks off your actual start-up time.
- Identify your niche.
Think about the services you're uniquely qualified to provide, as well as
the ones you most enjoy providing. Be specific! Write them down! Then think
about what group of people would get benefit from those services and have
the ability to pay for them. Again, be specific: age, where they congregate,
habits and values, how they define the problem your services are going to
solve. If you don't know, ask. Find someone who fits your "ideal client"
profile (s/he may be on the treadmill next to yours at the gym) and get
permission to ask some questions. People generally love to be helpful.
- Create your marketing plan.
Don't be intimidated by the term "marketing plan". While what you need from
a marketing plan will get more sophisticated as your business develops,
for now it simply means answering the question, How is my business going
to make money? What is the product or service you're going to sell? How
will you describe it so people quickly recognize the value? How will you
package it? (fee for service? by the project? on retainer?) How will you
price it? (What's being charged for comparable services? What "feels right"
- Manage fear!
For most people, anything involving money involves some level of fear. It's
important to acknowledge to yourself and to others that you are taking a
risk, and you've decided it's a risk you want to take. So consider the fear
natural, and find ways to manage it.
Getting support from people who believe in you and in what you're embarking
on is #1 in fear-management tactics. Don't assume that you'll get it from
the people closest to you, or that if you don't have it you shouldn't proceed.
They're probably the ones most impacted by your decision and so may be least
ready to offer support. Their consent a willingness to go along with your
plan is helpful, but support may have to come later.
It's also helpful to set a goal (and a date for completion) that's key to
your new venture arrange financing by a particular date, or sign a lease
and announce it to at least one person. You'll find that making that commitment,
saying it out loud, and following through will in turn generate more confidence
and more forward momentum.
To all of you who are tired of marching to someone else's drum and are
eager to go solo, these strategies should help you take prudent but positive
steps toward realizing your goal. Good luck!
Nina Ham, certified business and career coach and a licensed psychotherapist,
is Principal of Success from the Inside Out. Her company provides programs
and coaching services to midlife women in career transition or to those preparing
to move from salaried employment to solo. Nina is also Designer and Master
Facilitator of Success and Me: A Game of Self Discovery, a facilitated
game designed to guide people to their unique and intimately personal vision
of success. Read about it at www.SuccessandMeGame.com,
or subscribe to Nina's free monthly ezine at www.successfromtheinsideout.com/library.html
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