Despite attention to four-color brochures, meticulous grooming
and letter-perfect newsletters, consultants constantly undermine their hire-ability
and employees hurt their promotability through sloppy language skills and
inappropriate word choices in their communication. What point is shined shoes
and polished purses if you're constantly shooting yourself in the foot with
your own words?
Slang is sloppy…precision preferred
Professionalism counts in the work world. Proper English shows
good taste, good schooling and an understanding of professional protocols.
Avoid slang. You're not a short-order cook! Slang is a shortcut that suggests
excessive informality and lack of appreciation for the workplace setting
I wish I had a nickel for every consultant who told me
he or she was gonna do something! Gonna is gutter. Replace
all uses of "gonna" with "going to" and others will perceive you to be a
professional with plans. Gonna is what an elementary school student
will do when the recess bell rings. Going to is what dedicated and
focused professionals intend to do, a part of a strategic plan, an act with
Sadly, very unique isn't. Unique, by definition,
means one of a kind, unparalleled, without peer. Adding very in front of
unique is as meaningless as doing something 110%, 115% or 150%. And you
thought grade inflation was bad! OK, we get the point.
Prove you're a graduate by knowing the difference between
alumni, alumnus and alumna and
alumnae. The first and last are plural, the second and third
refer to a male or female graduate of their alma mater. Alumnae refers to
women graduates. Alumni refers to coed graduates.
Figuratively vs. Literally. When you say you could
eat a horse, you are speaking figuratively. Only the Donner party meant
it literally. One consultant told his client "he literally killed to get
a past job." Really? Who wants to hire a murderer?
Degrees are important. So is understanding the degree
to which you are in favor or opposed to something. Don't get a third degree
burn! When you tell people you are 360° opposed to something, they won't
hire you since you obviously failed geometry. 180° denotes complete opposition.
Once you've rotated 360° you've come full circle and are back where you
started from. (Do not pass go, Blockhead. It's back to square one!)
More Than vs. Over: Over is a preposition and generally
refers to spatial relationships: "The plane flew over Sacramento." Use "more
than": Silicon Valley has more than 10,000 programming jobs.
Myriad vs. A myriad Of: Myriad means "many." Not
"a myriad of" problems. That would like saying, "he has many
of problems," which would be wrong. We would say, "he has many problems."
Don't bother asking about renumeration. You're
ineligible, because you won't be retained. The correct word is Remunerate,
to give someone money or to be paid, which you will be, when you use the
Irregardless. There is no such word. Regardless
of what you've heard, the correct word is "regardless."
Interred vs. interned. If you worked without pay,
you interned. Ironically, it can also refer to serving behind bars, as in
a prison. As bad as that is, when you say you interred, it suggests you
were buried! You'll never get ahead if you're already six feet under. Unless
you're born again, stick with interned.
Presidents and Olympians are forever so. Everyone
wants respect but nobody gives it anymore. When you speak of a United States
president such as Bill Clinton, George Herbert Walker Bush or Jimmy Carter,
they're still President Clinton, Bush, or Carter respectively. (Note
that President Jimmy Carter is now a Nobel laureate too!) When you refer
to Olympians Mary Lou Retton, Billy Mills or Peggy Fleming, they're Olympians
(not past or former Olympians). Just like recent medalists Apolo Anton Ohno,
Sasha Cohen, Shani Davis or Chad Hedrick, Even ones who didn't medal, like
Bode Miller will forever remain Olympians.
Pronouncements on Pronunciation
Just so you know, although shift happens, paradigm
is and always has been pronounced pair-ah-DIME, not para-DIG 'EM.
Yet these days alternate pronunciations are plentiful: harassment,
nuclear (nucular is also acceptable until 2008), and database (pronounced
dah-ta-base or DAY-ta-base).
By the way,
The singular of data is datum
The plural of stadium is stadia
Media is plural for medium. TV is a medium.
Radio, too. Print (a.k.a. newspaper) is another. TV, radio and newspapers
together are forms of media.
It is a fact that customers do business with those they know,
like and trust. Speaking well builds trust with clients. It reflects a shared
value, the proper use of language. Speaking well is a sign of your professionalism,
suggesting you will adhere to other standards of good business: honesty,
fairness and service.
When you speak well the world respects you and wants to do
business with you. Can ya dig it?