Sensory Logic Update
Explore the Realities of Marketing to Men (May, 2004)
What Drives Men's Needs?
An Evolutionary Psychology Perspective
#2 Men seek ways to establish dominance over what's in their territory;
#3 Men are engaged in acquisition to prove their worth;
Is this the alternative? - The Metrosexual
Sophisticated, sensitive, emotionally literate . . . but still a guy. This alternative works because:
Marketers will ignore these basic truths at their own peril.
Men are Sensation seekers, sell them hope.
Avoid danger, but one can sell via fear.
TV Spot #1 Investment TV
exploring Gender Split - unaired TV spots:
exploring Pick-up Lines - a test:
"Hi, my name's _______. You might want to remember it now, because you will be screaming it later."
Gender Split: Pick-up Lines
The Limits to Metrosexuality
Dan Hill, Ph.D., is president of Sensory Logic, Inc. Minneapolis, MN, a scientific consumer insights firm that specializes in gauging both verbal and non-verbal subconscious reactions to advertising, retail environments, product design, packaging and presentations (i.e. political candidates). Clients include: Target, Goodyear, Nexte, Nationwide Insurance, Toyota, Eli Lilly, Sherwin-Williams and Capital One. Visit www.sensorylogic.com for additional information.
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