Incorporate Humor in Your
by Stephen D. Boyd, Ph.D.
Some speakers say, “I could never use humor in my speech; I just don’t feel
comfortable with it.” I believe that anyone can use humor and that it is a
valuable tool in speaking. Appropriate humor relaxes an audience and makes
it feel more comfortable with you as the speaker; humor can bring attention
to the point you are making; and humor will help the audience better remember
your point. It can break down barriers so that the audience is more receptive
to your ideas.
First, let me make it easy for you to use humor. The best and most comfortable
place to find humor for a speech is from your own personal experience. Think
back on an embarrassing moment that you might have thought not funny at the
time. Now that you can laugh at the experience, you understand the old adage
"Humor is simply tragedy separated by time and space." Or think of a conversation
that was funny. Remember the punch line and use it in your speech. Probably
the least risky use of humor is a cartoon. The cartoon is separate from you
and if people don't laugh, you don't feel responsible. (Be sure to secure
permission to use it.) You're not trying to be a comedian; you just want to
make it easy for people to pay attention and to help them remember your point.
Here are some suggestions on using humor to make your next speech have more
- Make sure the humor is funny to you. If you don’t laugh or smile
at the cartoon, joke, pun, one-liner, story, or other forms of humor, then
you certainly cannot expect an audience to do so. A key to using humor is
only using humor that makes you laugh or smile.
- Before using humor in your speech, try it out with small groups of
people. Do they seem to enjoy it? Even if your experimental group does
not laugh or smile initially, don’t give up on the humor, because the problem
might be in the way you are delivering the joke or quip. I often use this
line in talking about the importance of listening. “We are geared to a talk
society. Someone said, ‘The only reason we listen is so we can talk next!'”
When I first tried that line, people did not smile; but I worked on the
timing so that I paused and smiled after “listen” and that seemed to work.
I was rushing through the punch line and did not give people time to be
prepared for the humorous part. It took practice to get comfortable with
the piece of humor. Only use humor in a speech after you are comfortable
telling it from memory and have tested it.
- Make sure the humor relates to the point you are making. Do not
use humor that is simply there to make the audience laugh. The humor should
tie in with some aspect of your speech. For example, I tell about my experience
of getting braces at age 46 and how difficult it was for me to get used
to the wires and rubber bands in my mouth. After I tell the story I make
the point that you may have not had the braces problem I had, but we all
have challenges in communicating well, and what we want to look at today
are ways of making it easier for us to be more effective in speaking. The
audience enjoys the story but also remembers the point that I'm making.
If you don’t tie your humor to your presentation, the audience may like
the humor, but will wonder what point you are attempting to make.
- Begin with something short. A starting point might be to summarize
a cartoon and give the caption as your humor. A thought-provoking yet clever
line about a point you are making is another way to get started. For example,
when I talk about creativity and getting out of your comfort zone, a line
I found that worked well was, “Orville Wright did not have a pilot’s license.”
In your reading, look for lines that make you smile; consider how they might
be used in your next speech. Be careful about launching into a long humorous
story -- audiences are quick to forgive a single line that may not be funny,
but they do not have much patience with a long anecdote that isn’t worth
the time. So start out with brief bits of humor.
- When possible, choose humor that comes from people you interact with.
You do not have to worry about people having heard it before, and you will
feel more comfortable with what has happened to you. Find such experiences
by looking for a humorous line or situation. For example, I was making a
bank deposit recently at a drive-in window. When I asked to make a second
deposit, the teller said solemnly, “I’m sorry, sir, but you’ll have to go
around the bank a second time to make a second deposit.” We both laughed
and I may have a line to work into a speech. If you have small children,
listen for something they say that might be funny to an audience as well.
Art Linkletter made a great living on the notion that “Kids say the darndest
- Don’t preview by saying, “Let me tell you a funny story.” Let
the audience decide for themselves. Look pleasant and smile as you launch
into your funny line, but if no one smiles or laughs then just move on as
though you meant for it to be serious. This approach takes the pressure
off as you relate the humor. Remember you are not a comedian entertaining
the audience; you are a serious speaker seeking to help the audience remember
and pay attention by using humor as a tool.
Humor is simply another way of making a point with your audience, and it
can help you be a more effective speaker. Look at humor as a tool in improving
your speech in the manner of attention devices, smooth transitions, and solid
structure. Remember, “A smile is a curve that straightens out a lot of things.”
Stephen D. Boyd, Ph.D., CSP, is a professor of speech communication at Northern
Kentucky University in Highland Heights, Kentucky. He works with organizations
that want to speak and listen more effectively to increase personal and professional
performance. He can be reached at 800-727-6520 or visit http://www.sboyd.com
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