Love is the New Currency
in Today's Marketplace
Love is the selfless promotion of the growth of the other.
I met love in action recently and I was inspired by the experience. Ed is a professional speaker who was introduced to me by a mutual acquaintance. I had called him to learn more about a particular aspect of his business with the idea that I might want to do something similar. Not only did this complete stranger lay out the exact steps and system he used to create the business I was curious about, he even agreed to send me copies of the work itself. He was selfless in his promotion of my desire for expanding my business.
Tim Sanders says in his best selling book, "Love is the Killer App", that "those of us who use love as a point of differentiation in business will separate ourselves from our competitors just as world-class distance runners separate themselves from the rest of the pack trailing behind them."
One client, who wants to move up to the next level in his organization, is differentiating himself by sharing his knowledge on subjects that will help his management, co-workers, subordinates, clients and people he knows in his industry achieve their goals. His initiatives are bringing my client visibility, credibility and opportunity to become a part of key projects. He is expressing love through his intense interest in and curiosity about what other people want and he's being smart about what and how he shares what and whom he knows. For example, management was looking for ways to encourage professional development. My client created an opt-in book discussion group that short cut the reading process. Each member created a synopsis of the key points of a book he or she thought was worthwhile to the professional development of the group. That way, the group could leverage each person's knowledge to fast-forward their collective results. He has also developed an amazing program to help clients realize 100% satisfaction with the services his organization provides. That's love.
Sales is another perfect example. Clients often tell me they are terrible at selling themselves in business situations. The idea of a cold call or walking into a room full of strangers is terrifying. It's all about rejection, a heart breaking experience. Shifting to love not only differentiates you from everyone else but also eliminates rejection forever. That's because love instantly puts your focus on the other person. That person can't reject you if your interest is in serving his or her growth.
Want to try it? Here's what to do . . .
A few other thoughts about love . . .
Knowledge is power! The more you know about how to be loved in the marketplace, the quicker that love will come back to you as success.
Many more articles in Personal Development in The CEO Refresher Archives