Marketing Right: Gen Y
Spending time and money trying to figure out what Generation Y wants? Wondering how you can reach this influential and powerful word-of-mouth buying group? Got your design and engineering teams working overtime to develop "possibly pinpointed" prototypical products?
Stop it. Stop daydreaming about how your company can tap into this 70 million people plus market with the buying power of a massive military. We've got news for you, Gen Y is screaming to be heard. They want to buy your products and services. All you have to do is…
(Keep this to yourself. People pay us big money to let them in on the secret.)
All you have to do is - understand them. I know what you're thinking," Thanks
brother, we'll be sure NOT to mail out a payment right away." Listen closely
though - I said
This does not mean scream the loudest. Nor does it mean yell in the brightest print advertisement. It doesn't mean speaking down to them and explaining why "YOUR PRODUCTS AND SERVICES ARE COOL" as if they were deaf. I can tell you that even if they are, they will ignore you quickly, with a passion, and they will tell all of their friends to ignore you too.
By understanding, we mean to truly understand what motivates them as a generation. Thinking about why they are unique, different and unlike the previous generations that have come before them, but knowing that they also possess traits of some of the generations before them as well: veterans, boomers, and Xers included.
A Glimpse of Gen Y
1. For The Love of Family
2. Consciously Considerate Sharers
3. Guerilla Warfare Works
4. They Are Amazingly Optimistic
5. They Are Tenacious Doers
6. They Know The Tech Terrain
7. Shopping With Mom Is Cool Again
So, stop trying so hard to entice them. Understand them, and you'll soon realize what they find interesting and valuable. Tell them what you have to offer, and let them know why your organization is the best to deliver it and they will show you a new loyalty. Lastly, if you're wondering what a "kick flip Ollie" is, just ask the closest teen!
Daniel Houck is Cofounder & Chief Disillusionsist of People Notion, Company Culture Architects! As a performance consulting firm specializing in helping people and companies determine their highest expectations and then surpass them, they have worked with some of the best companies in the world, and for many of those aspiring to be. A motivational speaker, consultant and writer, Daniel moves executives and their staffs to shatter the illusion that success, measured by joining people with ROI is not possible.
"Exceeding limits and breaking out is achievable. Your people are paramount in this."
For further information, please contact Daniel Houck at Daniel@peoplenotion.com.
People Notion, www.peoplenotion.com,
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