Involve Your Employees
Many organizations support local charities and events as a way of "giving back" to the communities in which they do business. But the benefits of such activities are not one-sided: The company may, in turn, earn tax advantages, increased name recognition, and a reputation for being socially responsible.
While these programs can be successfully accomplished at the corporate or executive level, there are added bonuses associated with involving your employees:
Even small organizations lacking the resources to staff a full- or part-time Volunteer Coordinator can easily implement one or more of the strategies described in this article.
These need not be monetary in nature. Besides fundraising for a specific charity, you can organize collections for canned food, used clothing, "Toys for Tots," and even blood!
Examples include participating in "walk-for-a-cause" events, tutoring or mentoring local high school students, and competing in a baseball game for which the proceeds benefit a specific organization.
There are a number of steps you can take to support employees who perform community service outside the scope of company-sponsored initiatives.
Some of the programs described in this article are more administrative and labor-intensive than others, and may not be feasible in small organizations. Even those that require minimal effort, however, can have a tremendous impact on your staff. They will be proud to be part of an organization that cares about its "fellow man" and spreads good will.
Be sure to return the favor: Recognize and reward those who volunteer and publicize their efforts both internally and externally.
Christina Morfeld is a writer for Suite101.com and president of Affinity Business Communications, a provider of high-quality instructional design, technical writing, and content development solutions. Whether writing to instruct, inform, or persuade, our work is reader-focused, benefits-oriented, and results-driven. Visit our website at http://www.affinitybizcomm.com to learn how we can increase your firm's sales and effectiveness!
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