Realizing Your Best and
Highest Use: Your Key to Success as a Company, Executive or Consultant
To achieve professional and corporate development we are told that if we: "Follow our passion." "Find our focus." and "Have fun." success will follow. Yet many intelligent and driven executives, consultants or companies are frustrated with this. How can something so simple be so unobtainable and so hard to execute? It is understandable that most people react with avoidance or anger when given simple advice and no way to take it. Personally, the next time I hear "Pursue your dream" coming out of the mouth of a motivational speaker I am going to chase him out of the room!
Most every person and every organization is partially focused. Despite achieving some level of success, many companies, executives and consultants still have a fuzzy professional reason for being. And most pursue this quarter's objectives, assuming that achieving these will lead to success and happiness. Without defaulting to the spiritual for answers, let me suggest a practical and secular solution. If a company, executive or consultant can uncover their best and highest use, there is a much higher chance they will be successful, achieve their objectives, and have fun. It is logical that if we focus on what we think we do well and another individual or company values this activity, satisfaction will increase. So, simply stated, if any individual or company focuses on their best and highest use, good things are more likely to happen.
What is Your Best and Highest Use?
For both individuals and organizations it is when:
In the case of a company's best and highest use, it is where the mission and vision statement hit reality: Can you or your company do it? Does anyone out there want it?
How to Determine Your Best and Highest Use
When you have determined and applied the above steps, you will be surprised at the results. Your confidence and comfort zone will increase with the affirmation you receive from your employers, customers and partners. And, in turn, you will not feel so dependent on individual buyers or employers because if they don’t value your services, others will. So, as an individual, a department or an organization, focus on your best and highest use. The results will be success. And all those motivational speakers won’t bother you any more!
Andy Birol is a Cleveland-based business growth consultant, owner of Birol Growth Consulting and author of "Focus. Accomplish. Grow… The Business Owner's Guide to Growth." He holds an MBA from the Kellogg School of Management at Northwestern University and has been published in The Wall Street Journal, New York Times, Entrepreneur Magazine, Fortune Small Business and many more. In 2002, his firm won the Weatherhead 100 Award as Northeast Ohio's fastest growing single-employee business. A guest expert on CNN's Dollar Signs, NPR, and NBC, Andy comments on national and local issues facing business owners who want to grow their businesses. Andy can be reached by visiting his website at www.andybirol.com or at firstname.lastname@example.org .
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