The CEO Refresher The Children's Emergency FoundationThe Children's Emergency Foundation
  Gradient
    Strength in Unity by Ron Matzov   FEATURES
Current Issue | Archives | CEO Links | News | Conferences | Reading
 
MEMBERS LOG IN
Not a Member?
July 2008 Volume 14 Issue 7.1
Creative leadership, competitive strategy, performance improvement, leading change, corporate boards, executive intelligence, marketing, branding, insight, wisdom, excellent new articles every issue, and over 2,200 articles in the archives!
       
             
   
  NAVIGATION
  Index of Archives
  Index by Author
   
  INFORMATION
  How to Contribute
  How to Advertise
  Member Benefits
  Customer Care
  About Us
  Contact & Comments
   
  TOPICS
  Authenticity
  Branding
  The CFO Refresher
  The CIO Refresher
  Coaching
  Communications
  Competitive Strategy
  Corporate Boards
  Creative Leadership
  Creativity & Innovation
  CRM
  Customer Service
  Diversity
  eBusiness
  Emotional Intelligence
  Ethics
  Executive Performance
  Health & Lifestyle
  Health & Safety
  High Performance Retail
  High Performance Teams
  The HR Refresher
  Leading Change
  Lean/Six Sigma
  Marketing Insight
  More Effective Meetings
  Motivation & Retention
  Partnering & Alliances
  Personal Development
  Project Management
  Public Relations
  Public Speaking
  Sales & Marketing
  Strategic Planning
  Time Management
  Training & Development
  Work/Life Balance
   
 

LEADING IS LEARNING!

Words & Wisdom
The Greatest Thoughts

Most Mindful
Ivy Sea Online

Personal Mastery
Core Belief Engineering

High Performance Retail
Customer Obsession

1001 Ways to Wow Your Customers!

The Mindful Network

BLOG ROLL

  Kare Anderson
  Katya Andresen
  Dianna Booher
  Jim Clemmer
  Club of Amsterdam
  Core 77
  Bernie DeKoven
  Jory Des Jardins
  Phil Dourado
  Steve Farber
  Malcolm Gladwell
  Seth Godin
  Mark Goulston
  Lisa Haneberg
  Sally Hogshead
  Sam Horn
  Peter de Jager
  Guy Kawasaki
  Steve Kayser
  Alexander Kjerulf
  Andrea Learned
  John Maeda
  Eileen McDargh
  Kelly Mooney
  Rebecca Morgan
  Heather Mundell
  Netwoman
  Tom Peters
  Sharonne Phillips
  Virginia Postrel
  Presentation Zen
  Rosemary Rein
  John Renesch
  Laura Ries
  Mary Schmidt
  Rajesh Setty
  Patricia Seybold
  Robin Sharma
  Simplicity
  Penelope Trunk
  Jamie Walters
  Wallstrip
  Marianne Williamson
  WonderBranding
  1001 Ways to Wow Your Customers
   

SEMINARS/WORKSHOPS

  Seven Days That Can Change The World
   

RECOMMENDED READING

Outsmart Outsmart
by Jim Champy
   
The Offsite The Offsite
by Robert Thompson
   
The Leadership Challenge The Leadership Challenge
by James Kouzes and Barry Posner
   
The Secret of Transitions The Secret of Transitions
by Jim Manton
   
A Whack on the Side of the Head
by Roger Von Oech
   
The Milkshake Moment
by Steven S. Little
   
Executive Stamina
by Marty Seldman and Joshua Seldman
   
Hug Your People
by Jack Mitchell
   


Back of the Napkin
by Dan Roam
   
The IT Value Stack
by Ade McCormack
   
What To Do When You Become The Boss
by Bob Selden
   
The Open Brand The Open Brand
by Kelly Mooney and Nita Rollins
   
Outsmart the MBA Clones
by Dan Herman
   
Human Sigma
by John H. Fleming and Jim Asplund
   
The Voice of Authority The Voice of Authority
by Dianna Booher
   
Radical Careering Radical Careering
by Sally Hogshead
   
Whoever Tells the Best Story Wins Whoever Tells the Best Story Wins
by Annette Simmons
   
Customer Service Made Easy
by Paul Levesque
   
Hit the Ground Leading!
by Angela Mondou
   
Chief Customer Officer
by Jeanne Bliss
   
The Innovation Killer
by Cynthia Rabe
   
Pop!
Stand Out in Any Crowd!
by Sam Horn
   
Kiss Theory Good Bye
by Bob Prosen
   
Exceptional Selling
by Jeff Thull
   
Big Vision, Small Business
by Jamie S. Walters
   
Get Out of Your Own Way at Work
by Mark Goulston
   

refresherbooks

The Best Books
2008
2007

2006
2005
2004
2003
2002
2001

The Best of All Time!

Buffalo Brains
"What if everything you know is wrong?"

Accolades & Awards

Site Map

SUBSCRIBE

 
WELCOME

Subscribe to The CEO Refresher
join The Mindful Network!
Desktoy by Ron Matzov  
The featured articles on this page, and all of the links, news, conferences and reading pages are free however, access to over 2,200 excellent articles in the Archives requires a nominal subscription. Check out the Members Benefits page for many exclusive and very special offers! We have also created a new international publishing platform - The Mindful Network - to feature our members' great work. Subscribe!
     
     
VERY SPECIAL OFFER

The Corporate 360° - Creating a Permanent Competitive Edge
from FitzGerald Associates
FitzGerald Associates  
The Corporate 360°® is a unique web-based instrument. It creates an in-depth analysis of the company's Operating Dynamic and presents it in terms of a Balance Sheet and an Income Statement. This has never before been possible.  With this information, a company can tailor its innate competitiveness and constantly manage it. By special arrangement, readers of the CEO Refresher will receive a $1,000 discount on this powerful tool. >>Read More
     
     
FEATURED ARTICLES

Marketing Today - Electrifying is the New Satisfying!
by Dr. Dan Herman
Dan Herman  
Electrifying Marketing is the new marketing philosophy I want to offer you. Its roots stem from the realization that marketing today is no longer about satisfying unsatisfied needs. More often than not, it is about re-satisfying already satisfied needs - with better, more exciting solutions.
     

The Milkshake Moment
by Steven S. Little
Steven Little  
What is a Milkshake Moment? It’s certainly not a full bowl of ice cream, half a glass of milk, and a long spoon. Instead, a Milkshake Moment is a brave individual action, be it big or small, that furthers the cause of growth in an organization. Milkshake Moments materialize when individuals understand the organization’s true purpose, honestly believe it is their job to fulfill it, and are given the tools and the freedom to make it happen.
     

Are Your Ready for 'Slow Business'?
by Jamie Walters
Jamie Walters  
You might have heard the inklings about the 'Slow Food Movement', pioneered by Carlo Patrini of Italy, whereby the cultivation of appreciation, mindfulness, and awareness is suggested as an antidote to the poison of our frenzied, 'fast food' (and fast everything) culture. The more I read and learned about the Slow Food Movement, the more I realized that it mirrored the principles that I have endeavored to explore and share through Ivy Sea.
     

Accountability: Payoffs are Impressive
by John Patterson and Chip Bell
John Patterson  
Accountability is both the sweet spot and Achilles heel of most leaders. Leaders learn early the importance of holding employees accountable for results. Despite its downbeat reputation, accountability, effectively executed, remains the keystone for trust between leaders and employees, employees and customers.
     

Identifying High-Payoff Activities
by Marty Seldman and Joshua Seldman
 
The old adage, ‘‘Work smarter, not harder,’’ is actually very sound advice for executives. Though the concept resonates with everyone, we often forget to apply it in our daily lives. What is the best use of your time? Only you can answer that question, and it will be different for everyone, and will change with circumstances. Nevertheless, there are some guidelines you can follow to help you identify those activities that should be a priority in your current role.
     

How to Manage Independent, Tech-Savvy New Millennial and Help Them Sell Effectively
by Gregory Stebbins
Gregory Stebbins  
Smart sales managers focus on developing their Millennial’s people savvy. They understand flexible work roles and create effective virtual teams. They leverage technology that will help Millennials become a valuable asset sooner rather than later.  And, most importantly they meet the challenges of working with, not against, the new Millennial sales team generation.
     

Leadership Strategies: How to Lead Your Organization through Thick and Thin and Achieve Your Goals
by Richard Martin
Triangles by Ron Matzov  
World-class leaders have the personal resolve and willpower to create effective plans and the organization to implement their strategies. They energize their organizations through these plans. They act decisively. They assess and adjust their plans constantly on the basis of sound situational awareness and outer directed information gathering.
     

Is Your CIO Boardroom Ready?
by Ade McCormack
Ade McCormack  
You recognize the need for some IT muscle in the top team. But are you sure the incumbent CIO is boardroom-ready? Don't leave it to chance. Test-drive your CIO with the following scenarios. How the CIO reacts will tell you all you need to know.
     

Lose Sight, Lose Fight - How Focused Vision Leads To Victory
by Waldo Waldman
Waldo Waldman  
We have a saying in the fighter pilot world, "lose sight, lose fight." Lose sight for just a second of the ground or aerial target, and chances are you'll lose the fight (i.e. miss the target or get shot down). It takes intense concentration, discipline, and focus to keep sight. Your vision is only as good as how well you see the immediate target.
     

Five Pillars of Sustaining Exceptional Service
by Jean Marie Johnson
Communico  
Have you ever wondered what goes on behind the scenes of a great service provider? How do they consistently provide service that goes above and beyond customers' expectations? What makes it possible for some organizations to deliver consistently exceptional service? We at Communico have dedicated ourselves to finding the answers to these questions for years, and we are pleased to share our findings with you.
     

"Process to the People!" Chairing vs. Facilitating a Meeting
by Michael Goldman, M.H.Sc.
Michael Goldman  
All good facilitators should know when and how to act as an effective chairperson. Conversely, it would be ideal if all chairpersons were also skilled facilitators, being able to switch styles when they seek participation and ownership. With some planning beforehand, these roles don't need to conflict. The key is to be clear about when each approach should be used.
     

Is Customer Service Dead or Just Dying? Plus the Top 8 Ways to Insure Your Customer Service is Not!
by Bob Norton
 
I challenge any manager to make sure they use their own service anonymously on a regular basis (secret shopper) to experience what they have created. My guess is you will be shocked at the many layers of problems you will encounter created by automated attendants that route people in circles, poorly trained customer reps, badly designed policies and procedures that have somehow gotten out of step with the current world.
     

Promiscuous Prospecting
by Jill Konrath
Jill Konrath  
Promiscuous prospecting does NOT work. It never has and it never will. Follow these guidelines to get out of the "More is Better" trap which is absolutely ineffective for selling to big companies in today's marketplace. Focus on learning. It's the only way you'll ever get yourself out of the numbers game.
     

Seven Calculated Choices to Make Your Career Leap Like a Geyser
by Karla Brandau, CSP
Karla Brandau  
Nature in its various manifestations is the man's greatest teacher. The eruption of desire to achieve success in human heart finds its parallel in a geyser. Here are various tips to drill through the rock of inertia and make your life leap like a geyser for your success.
     

Do Your Job
by Liz Weber
Liz Weber  
Am I doing my job? Am I building comfortable work relationships with my employees? Can I honestly talk with them about my concerns and expectations? Do I hold them accountable for certain tasks and performance standards? Do I support them individually, while ensuring the entire organization moves forward?
     

How to Use Presentation Slides to Best Effect
by Philip Yaffe
In the "I" of the Storm  
How often have you attended a presentation where great attention apparently went into designing the slides - and apparently none into how they were used? Or the speaker played with the slides as if to entertain rather than edify? By recognizing and applying just three fundamental principles of slide presentations, you can make "death by PowerPoint" completely disappear.
     

The Thirteenth Key: Perseverance
by Trenna Pennington
 
People who work toward a unified purpose develop a super-power. Sports teams win consistently if the players are in harmony with each other. Business owners who work with a team reach higher financial goals. Husbands and wives who live together in harmony working as a team, raise families, accumulate wealth, and fortune. Working at relationships makes them stronger.
     

A Short Story of Personal and Organizational emPOWERMENT: Creating Company Environments That Rock!
by Michael R. Shenker
Michael Shenker  
Michael Shenker has written a most engaging and inspiring story of one CEOs journey to enlightenment. Here is Chapter 9 - The Mastermind . Enjoy!

N.B. You can buy the book directly from the author or get an e-book free with your subscription to The CEO Refresher!

     
     
NEW FOR MEMBERS ONLY - SUBSCRIBE

Brand Image, Brand Action and User Experience
by Kathryn Tector, User Experience Expert at T4G
Kathryn Tector  
The unprecedented pace of technology growth, adoption, and application particularly over the last five years, has led to a customer experience tipping point. The consumer is now in the driver’s seat with the power to “demand” more than ever before. Brands need to channel this consumer power and influence the direction that is favourable to the brand, yet allows consumers to create their own path. At T4G we view this as delivering on both brand image and brand action, and the user experience is the key.
     
     
SPECIAL FEATURES

Trust in the Complex Sale: Nothing Good Happens Without It
by Tom Nies, CEO, Cincom Systems, Inc.

Tom Nies  
The agenda that usually inspires the greatest trust, and therefore helps to produce the best results, is the seeking of greatest mutual benefit for all involved.  But in such situations, one must genuinely and sincerely want what’s best for all. Those who recognize the truth that all life is interdependent realize that they must truly seek to discover solutions that build trust, value, mutual benefit and satisfaction for everyone involved in order to best serve their own self-interests.
     

Five Steps to Take in Difficult times to Beat the Competition
and Build Loyalty
by Blaine Millet

 
Our research shows that companies best chance of surviving, and even flourishing during tougher economic times, have more Loyal Customers than their competition. While this may seem intuitive, it is amazing how few have really actively focused on this effort. The best companies have invested the time and resources to build Trusted, Loyal Relationships with their customers. As the economy slows, customers gravitate to these companies because they know they will receive a consistent and repeatable experience.
     

When Silence Isn't Golden
by Jim Clemmer
Jim Clemmer  
How many times have you sat through a meeting and bit your tongue when a serious workplace issue was raised - only to engage in a much franker discussion about it with colleagues outside the room? Communication breakdown is a huge problem in the workplace. Call it the "moose on the table": Everyone knows this problem of lack of candour is there, but they don't want to deal with it, preferring to ignore it or pretend it doesn't exist.
     
     

The A.B.C of Leadership Readiness
by Wali Zahid
Wali Zahid  
Leadership has its own ABC; that is different from the normal ABC. It is not as simple as the letter seems to be, it has a complete depth a new world to explore. Every word for a letter has its own meaning and they define the quality that a leader must have. Each letter has a word of its own and each word has its own meaning with reference to the leadership context.
     

Canadian Institute of Chartered Accountants Counts on Document Management
IKON Case Study
 
Organizations are faced with wasteful costs associated with the time spent looking for information, lost customers, slow response times and the worst of “cost” of all, losing knowledge workers who take history, information access and experience with them. A consistent archival location, consistent methodology and universal organizational access are required to be successful.
     

Mind, Meditation and the Project Manager
by Umesh Dwivedi
Umesh Dwivedi  
Project manager and meditation seem to be two opposite sides of the world. The link between these two becomes quite noticeable when work stress breaks something; either a manager a project or sometimes both. This article first discusses areas of work stress, its affect, and finally, steps to prevent it.
     
     
FROM THE CEO REFRESHER ARCHIVES - N.B. Subscription Required!

The Courage to be Different
by Avil Beckford
Avil Beckford  
Where do great ideas come from? Do great ideas come only to some people? How will you know if you have a really great idea? Make your mind a fertile ground for generating great ideas.
     

Four Dimensional Goal Alignment: Quadrupling the Drive to Success
by Sandy Arpino