Shakespeare in Charge
The Bard's Guide to Leading and Succeeding on the Business Stage
by Norman Augustine & Kenneth Adelman
Published by Talk Miramax Books

The immensely popular guide to Shakespeare's words of wisdom for business managers and CEOs - amusing but useful advice for anyone in business.

Shakespeare is timelessly wise and eternally popular, and his plays are packed with essential insights into human psychology and the use and abuse of power. Like almost no other dramatist, Shakespeare looks deeply into what it takes to be a leader, and how leaders need to act under demanding and extreme circumstances. In Shakespeare in Charge, Norman Augustine and Ken Adelman show how Shakespeare's shrewd understanding of palace politics and the strategies of warfare can just as easily be applied to the twists and turns of the corporate world.

Divided into five acts -- On Leadership, Confronting Change, Making Your Play in Business, Risk Management, and Crisis Management -- Shakespeare in Charge guides the reader through crucial issues that face every corporate player, with close readings of key scenes from Shakespeare's plays and real stories from the world of modern business. Here Falstaff meets Victoria's Secret, Cleopatra tangles with the Internet, and Hamlet wrestles with AT&T. Each act concludes with Acting Lessons that present the essence of Shakespeare's wisdom.

More than just an entertaining guide to a new aspect of Shakespeare's remarkable legacy, Shakespeare in Charge is full of penetrating advice about leadership in a changing world. Whether it is looking at Henry V's amazing ability to motivate a team facing almost certain defeat and turn the situation around, or King Lear demonstrating the perils of poor estate management, Shakespeare in Charge reveals the Bard's management genius in its full glory.

Norman Augustine has served as Chairman and CEO of the Lockheed Martin Corporation and on the corporate boards of Procter & Gamble, Black & Decker, and Phillips Petroleum. He has written for Harvard Business Review, Newsweek, Foreign Affairs, The New York Times, and The Washington Post, and is author of three books.

Kenneth Adelman, former ambassador to the U.N. and U.S. Arms Control Director, is the author of four books and formerly syndicated columnist. He began teaching Shakespeare at Georgetown University in 1977, and now teaches the Bard at George Washington University.

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