From such chapters titled "Weddings Discretionary, Funerals Mandatory", and "Be Your Own Man", you learn what it takes to build a foundation strong enough to be a great leader all the time, no matter what is happening around you.
Down to earth and completely practical - this book doesn't deal in theories or models, it is based in day-to-day realities, field-tested under all types of conditions, and proving to be a winning combination.
"For having more faith in us than we had in ourselves, for being brave when required and rude where appropriate and tender without being trite, for not sleeping and not quitting and not shrinking from the pain all around him, Rudy Giuliani, Mayor of the World, is TIME 2001 Person of the Year." - TIME
Leading "on the front lines" has no better example in action than Rudy Giuliani in a time of unfathomable crisis. Imagine, the challenge of being 'a leader' during the horrific tragedy we witnessed. There was no plan or script that could prepare anyone for the inconceivable challenge at hand. There was no precedent. All Mr. Giuliani could do was be Rudy Giuliani - and be the leader.
In his speech at Yankee Stadium on September 23, Giuliani used simple and clear language, invoked powerful comparisons, drew inspirational images from history, acknowledged the pain and described the future. His words united New Yorkers as they go forward to rebuild New York City. This kind of communication is also the hallmark of a true leader. Think Mandela, think Martin Luther King, think Churchill. Simple, compelling, moving, galvanising language. Whatever the future holds for Rudolph Giuliani, he has shown observers of 'leadership' one clear thing - leadership can emerge from those who you least expect it.
Darlene Pineda is US Operations Manager for a specialty retailing enterprise and is a co-editor of 1001 Ways to WOW Your Customers! published by Refresher Publications Inc. Contact Darlene c/o Refresher Publications Inc, by e-mail: email@example.com .
Many more excellent books in Recommended Reading in The CEO Refresher