What the CEO Wants You to
How Your Company Really Works
by Ram Charan
The universal laws of business success . . . no
matter whether you are selling fruit from a stand or running a Fortune
Have you ever noticed that the business savvy
of the world's best CEOs seems like a kind of street smarts? They sense
where the opportunities are and how to take advantage of them. And their
companies make money consistently, year after year.
How different is it to run a big company than
to sell fruit from a cart or run a small shop in a village? In essence,
not very, according to Ram Charan. From his childhood in India, where he
worked in his family's shoe shop, to his education at Harvard Business
School and his daily work advising many of the world's best CEOs, Ram understands
business as few can.
The best CEOs have a knack for bringing the most
complex business down to the fundamentals -- the same fundamentals of the
family shoe shop. They have business acumen -- the ability to focus on
the basics and make money for the company.
What the CEO Wants You to Know captures
these insights and explains in clear, simple language how to do what great
CEOs do instinctively and persistently:
- Understand the basic building blocks of a business
and use them to figure out how your company makes money and operates as
a total business.
- Decide what to do, despite the clutter of day-to-day
business and the complexity of the real world.
Many people spend more than a hundred thousand
dollars on an MBA without learning to pull these pieces of the puzzle together.
Many others lack a formal business education and feel shut out from the
executive suite. What the CEO Wants You to Know takes the mystery
out of business and shows the secrets of success used by business legends
like Jack Welch of GE.
About the Author
Ram Charan is a highly sought adviser to CEOs
and senior executives in companies ranging from start-ups to the Fortune
500, including GE, Ford, DuPont, EDS, Universal Studios, and Verizon. He
is the author of Boards That Work and the coauthor of Every Business
Is a Growth Business and E-Board Strategies. Dr. Charan has
written numerous articles for Harvard Business Review and other publications,
including the Fortune cover story "Why CEOs Fail. "He has a D.B.A and an
M.B.A. from Harvard Business School and has taught at Harvard and Northwestern.
He won the best teacher award at Northwestern's Kellogg School and was
recently elected a Fellow of the National Academy of Human Resources.
the CEO Wants You to Know
Your Company Really Works,
by Crown Business,