Book Summary: The Rebel
Rules - by Chip Conley
This article is based on the following book:
The Rebel Rules
What does it take to get in touch with your inner rebel and run a business on your terms? Today's Information Age has spawned a number of rebel business leaders, from Virgin's Richard Branson to The Body Shop's Anita Roddick - and to Joie de Vivre Hospitality's boy wonder - the author himself - people who have the passion, instinct, agility and vision to rewrite the rules of business so it is ethical, respects diversity, and means more to people than simply turning a profit.
So what exactly is a rebel?
Richard Branson, founder of Virgin Group of Companies:
Position yourself as the underdog and you will enjoy a niche market.
Create your own personal mission statement.
How can you tell a Successful rebel?
They have a clear vision. They are highly creative. They are quick to spot trends that can be integrated into their business practices. They feel a higher calling or mission. They are very charismatic and create a strong presence when they walk into a room.
Successful rebels have passion. They are able to unite a diverse team made up of people from different backgrounds, rallying together to build a unique business and company culture.
Their passion comes out naturally because they are great storytellers and communicators. They listen to people carefully.
Successful rebels possess high integrity and trustworthiness. They are the epitome of grace under pressure, they stand up for their beliefs despite popular thinking.
Successful rebels are lifelong learners. They are also good teachers.
They are resourceful enough to find solutions and fix situations. They know how to negotiate deals and have all parties to the deal come away satisfied.
Successful rebels are agile enough to spring into action when necessary, and seem to be "Open 24 hours". They have boundless energy, and like a Quarterback, moves the ball across the field and gets the job done.
Successful rebels are amazing networkers, multi-taskers, and are very driven individuals who do not easily get distracted from their goals.
Successful rebels follow their companies core values, and "walk their talk".
Successful rebels know how to keep their employees happy. They give them intangible benefits like high self-esteem, rewards for achievements, and a positive working environment.
Successful rebels inspire their employees to think like business owners. Open-book management, popularized by Jack Stack, is a way of sharing financial information in a fun, educational format to make employees understand how their work earns for the business. You can be sure that when you explain clearly how tardiness affects the bottom line, affecting everyone's mid-year bonus, employees will start showing up earlier for work.
A few ideas on how to make employees think like entrepreneurs:
Rebels encourage creativity and individuality within their own companies. They allow themselves and their employees enough free time for a life outside of work, for leisure and recreation.
Book summary by Regine P. Azurin and Yvette Pantilla http://www.bizsum.com/freearticle2.htm
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